Monthly Archives: November 2014

When I was reading Jab, Jab, Jab, Right Hook, I was trying to think of one online marketing campaign that is most memorable to me in recent years, and that’s when Kony 2012 came to my mind. Launched in March 2012, this campaign and online … Continue reading →

Brendan Jordan. The name may not immediately ring a bell but if you are active on any form of social media then you should keep reading. A little over a month ago, a new shopping center opened near Las Vegas, … Continue reading →

In Hawaiian, the word “Pono” means “righteous, the one, the whole.” It’s also the name of Neil Young’s new music player that has quite a few people talking. While the merits of the player, which has a hefty price tag … Continue reading →

Amid a 7-1 season and leading his NFL football division, Bruce Arians the Arizona Cardinals head football coach, believes in the old adage, “work smarter, not harder.” Arians had a long road to a head coaching job in the NFL, … Continue reading →

I like to think I don’t consume a lot of media or expose myself to a ton of advertising. My favorite ads are the freeway billboards for VALUES.com. Seriously, I don’t know why we can’t have more of these types … Continue reading →

I’m getting tired of talking about millennials. I’m not dismissing their importance but as focused as we are on the present, we have to look to the future. While there are things we can’t predict, there’s one thing we know … Continue reading →

I’m in  with a Penguin… It all started very innocently. I was simply flipping through my Twitter feed and suddenly my heart stopped. (It was actually my thumb, but heart sounds more romantic.) One look at those beady, little eyes … Continue reading →

It is always hard to start a conversation with a stranger, especially in an era that everyone looks at their mobile devices. Coca-Cola launched a campaign called “Coca-Cola Friendly Twist” in May, 2014 and it achieved great success. College freshmen … Continue reading →