Monthly Archives: December 2014

Being the “126 Million Dollar” ticket isn’t always an easy thing to own. Players contracts are always glorified on sporting news websites and TV shows, highlighting the large dollar figure but rarely breaking down how the money is distributed. You … Continue reading →

An employee’s positive attitude and behavior are key in cultivating consumer advocacy. When employees of an organization conduct themselves in a positive manner, consumers are more receptive to becoming an advocate of that brand (Azzarello, Debruyne, & Mottura, 2012). A … Continue reading →

It’s that time of year….Holiday Ad Time. We are being bombarded with ads for great deals and things we need to give to each other to warm their heart. It’s really about STUFF instead of people.  I recently came across … Continue reading →

Corporate partnerships have been a mainstay of American business practices since J.P. Morgan and the Vanderbilt family helped lay the groundwork for what we now know as the Edison Electric Light Co. From entertainment empires like AEG (Anschutz Entertainment Group) … Continue reading →

How many times have you gone to a movie based on the trailer only to find that the movie’s trailer was misleading and didn’t tell the real story? I know I’ve sat in the theater excited to watch a film … Continue reading →

“Marketing is a contest to get people’s attention” – Seth Godin As a consumer and a passionate marketer this quote resonated with me. I wanted to learn more about what causes consumers to stop in their tracks and pay attention … Continue reading →

I couldn’t recall when and where I saw the first series of the “Helpful Honda Guy” commercial, but it immediately left a positive impression in my mind. “Integration” is the first word that comes up to me when thinking of … Continue reading →

The winner is….. Yes, you may have guessed it already; it is Google. Google Apps have already become the preferred choice over Microsoft for small businesses and is in a heated race to win over companies with over 1,000 employees (Eyal, … Continue reading →

This year’s election cycle was touted to be one of the most critical in history due to the high possibility that the Republicans could gain control of the Senate and retain control of the House. Some races were too close … Continue reading →

Ogilvy, an international advertising firm based in Manhattan and founded nearly 60 years ago, has created a new type of advertisement: a short, 15-second clip that encompasses the entirety of a novel, specifically by Ernest Hemingway. The company created a … Continue reading →