Monthly Archives: February 2016

Every day I sit with the harsh reality that my beautiful black son WILL be pulled over and racially profiled with no probable cause, and face the possibility of being brutally beaten, or killed unjustly, just because of the color … Continue reading →

Imagine this: You’re on a road trip with friends, everyone is talking, laughing and having a good time. You’re documenting your adventures through social media and checking in to every known location imaginable for discounts and points to their favorite … Continue reading →

When it starts to come close to mid-February, everyone begins to think about Valentine’s Day. Whether it’s making dinner reservations, getting the perfect gift, or simply wanting to share a day with someone they love, there is always something to … Continue reading →

New research suggests that closeness has an effect on how people buy gifts for others. The closer you are, the more selfish you get. The friendly taking effect suggests people do not always take less from those who they are … Continue reading →

Recently, there was a segment on the Today show where Hoda Kotb and Kathie Lee Gifford ridiculed a rare brain disorder, simply because they did not fully understand it (Today.com, 2015). How could they, it is a real troubling disorder … Continue reading →

I want everyone to visualize something for me for but a moment. Imagine your last few social situations (three or more people present). You may have been grabbing dinner, seeing a movie, or just hanging out at someone’s house. What … Continue reading →

If you watched the 2016 Super Bowl, you may have seen Colgate unveil their new PSA-esque commercial called ‘#EveryDropCounts’ this past Sunday, joining the 2016 Super Bowl commercial lineup, (see the commercial here). I was impressed with the message of the … Continue reading →

(The Late Show With Stephen Colbert, 2015) In the Fall and winter of 2015, “Star Wars: The Force Awakens” promotions and product tie-ins were everywhere. It was impossible not to see an advertisement, product, or update on the movie. In … Continue reading →

“There’s no such thing as bad publicity” is an old adage, but does it ring true? Enter PuppyMonkeyBaby. If you watched the Super Bowl or follow marketing trade publications, you likely saw the ad. In case you did not; however, … Continue reading →

What happens when celebrity endorsements and eWOM have a baby? If you are anywhere on social media, you most probably saw all the hype surrounding Beyonce’s new song ‘Formation’ and Red Lobster’s response to the lyrics in the song. “When … Continue reading →