-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Author Archives: Colin
Let’s Talk About Generation Z
Other fellow marketers reading this may be familiar with an annual report released by Tubular Labs, a cross-platform analytics and insights company, that details upcoming trends and important considerations when marketing to specific demographics. We’ve all heard the M word … Continue reading
Posted in Uncategorized
7 Comments
Cell Phone Addiction: It’s a Real Thing!
I want everyone to visualize something for me for but a moment. Imagine your last few social situations (three or more people present). You may have been grabbing dinner, seeing a movie, or just hanging out at someone’s house. What … Continue reading
Posted in Uncategorized
9 Comments
How Belgium conquered the world.
From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading
Posted in Uncategorized
Tagged Annenberg, Beer, belgium, beverage, Brand, Branding, communication, country of origin effect, high-touch, hipster, Marketing, stella, trappist, USC
10 Comments
What was Burger King thinking?
When Miami-based Burger King (BKC) announced its acquisition of Tim Hortons on August 26, the pundits went wild and consumers made mincemeat out of Burger King on social media. While the burger chain claimed they wanted to leverage their new … Continue reading
Posted in Uncategorized
10 Comments
Now I Want Pringles
Branded entertainment. Situational advertising. Product placement. – They are integrated marketing attempts to embed advertising within content. Just over a decade ago the media was reporting on its rise and unlimited options (“The times they are a-changin’,” 2004), and now … Continue reading
Super Bowl 2013 Ads Rock Social Media Integration
My favorite Super Bowl commercial this year was for Oreo. They successfully provided a commercial that was entertaining, and called viewers to action. Plus their campaign is consistent across Facebook and Twitter. They got people talking about Oreo online, with … Continue reading
Posted in Uncategorized
Tagged 2013, IMC, Integrated Marketing Communication, oreo, Super Bowl
6 Comments