Monthly Archives: February 2016

The age-old battle between Pepsi and Coca-Cola continues…this time, with emojis!

In what must be a slow news week, Pepsi is making headlines with emojis. 🎉📰👏😳 Specifically, Pepsi announced the upcoming launch of their newest global “Say it with Pepsi” campaign, which will feature Pepsi emojis, or PepsiMojis, on bottles and … Continue reading

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Twitter Failures

In the age of digital media many individuals use social media to convey opinions, share life moments, and revel in shameless self- promotions. These mediums have changed the way we interact with one another, relay emotions, and gather our information … Continue reading

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Content is king? Maybe, but there are too many kingdoms

Over the past few years, “content marketing” has become a hot trend in the marketing communications business. We have started to become accustomed to seeing websites, Twitter feeds, Facebook posts, corporate blogs and so on that don’t necessarily try to … Continue reading

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Apple’s Marketing Strategy in the Wake of Recent Court Order

At this point, most of us have heard about the dispute between Apple and the United States Justice Department regarding development of software that can defeat the security features on the iPhone.  However, this post will not discuss any of … Continue reading

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Diesel’s Hard Choice: Betting on Porn to Beat Stiff Competition. Beta or VHS?  Blu Ray or HD-DVD?   Both crossroads in the entertainment world ultimately decided by the porn industry.  Now, as advertisers struggle to gain attention in the ever-more-fractured … Continue reading

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‘Let’s Be Cops’…um maybe not. Should Tragedy Change Marketing Strategy?

“Let’s Be Cops,” is the buddy comedy movie starring Damon Wayans Jr. and Jake Johnson. In the film two misfit friends decide to don LAPD uniforms and impersonate policemen. While pretending to be officers they get into a few comedic … Continue reading

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Deadpool Kills It

Deadpool crushed it at the box office. But he wasn’t supposed too. The movie was produced for just 58 million and took in over 132 million in its opening week in February, which is typically the doldrums for releases and … Continue reading

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Apples & Oranges: Privacy vs. National Security

My iPhone knows too much. Every morning when I get in my car to go to work, I look at my phone and it tells me how long it’s going to take me to pull into my parking lot. No … Continue reading

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Fictional Character Endorsement

If you had been to any big malls recently and were some sort of a fashion conscious person, you must have noticed that “weird” campaign poster outside every Louis Vuitton stores. Right, it is a video game character holding that … Continue reading

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Do you know the name of the 9th U.S. President?

Don’t feel too bad if you don’t know… you’re not alone. Less than 1% of those surveyed didn’t know either.  If you’re dying to know, his name is William Henry Harrison. And if you haven’t heard of him, it’s probably because he … Continue reading

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