Monthly Archives: November 2016

By no means am I a “bra-burning” feminist, but I do support girl power and cheer on fellow women when they succeed. However, pay inequality exists (Adamy & Overberg, 2016) and women are often held to impossible standards regarding beauty … Continue reading →

Upon reading Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook” (2013), I was overwhelmed with the amount of useful information he gave us. However, I also questioned how relevant the information he provided us with still is. Furthermore, I questioned … Continue reading →

The Presidential Election of 2016 changed the way we view politics in more ways than one.  Firstly, a man with no prior political experience attained the highest level of government in the free world, Donald Trump is now the President-Elect … Continue reading →

Along with many industries, the advertising industry is no different in its unfortunate lack of female representation.  At first glance, the industry should be given credit for the fifty percent of woman working in the industry, but if you dig … Continue reading →

Is the marketing industry going through an existential crisis? What is the future going to look like? Should companies turn to all digital platforms and forget the past and forgo traditional methods? Well it may be surprising to learn that … Continue reading →

In this age of social media where you can find anything and everything by going to Facebook, Instagram, Twitter or even Pinterest, one shouldn’t be surprised that you can even search for, view, and find your new home on said … Continue reading →

The neon lights, enormous animated screens, blaring horns, mangled traffic, crowded sidewalks and confusion of Times Square adequately describes how disorienting information overload can be. Parallels can be made to advertisements as well as retail and online experiences that cause … Continue reading →

Burberry’s new holiday campaign entitled, ‘The Tale of Thomas Burberry’ is a knock-out success (Shepherd, 2016; Vaynerchuck, 2013). The holiday advert features Irish actor, Domhnall Gleeson, as the visionary Thomas Burberry who can ‘dream a world’ in his head (Shepherd, 2016). … Continue reading →

This week, Hostess, the maker Twinkies and other iconic snacks including Ho Hos and Ding Dongs, announced it will go public three years after being brought out of liquidation. This is a fascinating come-back story for several reasons. In the … Continue reading →