Monthly Archives: June 2017

Before the recent demand for diversity in entertainment, I would drive on Sunset Blvd and see tons of billboards that predominately featured white men in films that explored their story lines and no one else’s.  Across decades, films like Rocky, … Continue reading →

Think for fifteen seconds and try to remember the last commercial you’ve seen on a television set. Can you remember it? No? Why is that? The reality is, most consumers are connected to their mobile devices a good portion of … Continue reading →

The Power of Emotion About a month ago, The University of Phoenix released a powerful commercial promoting women in IT that encouraged women to “Rise” and consider enrolling in their bachelor’s of information technology program (University of Phoenix, 2017).  The … Continue reading →

Overly sensitive or inadequately created? Recently, Snow White has gotten in a bit of trouble. In a recent marketing campaign for the animated film “Red Shoes and the 7 Dwarfs,” many critics have expressed their sheer disgust for the portrayal … Continue reading →

About six months ago, I hit a milestone. I turned 50.  A few weeks before the big day, I received a letter from the non profit, social welfare organization  AARP encouraging me to register  so that I could take advantage … Continue reading →

By the year 2020, we’ll be seeing the next phase of the digital revolution: an internet in every device (even on your face) and a world where we interact through mobile social channels instead of browsers. According to Dillon Baker … Continue reading →

Walt Disney once said of Disneyland, “What this country really needs is an amusement park where families can take their children to” (O’Leary, 2008). With the creation of Disneyland, and Florida’s Walt Disney World Resort, Walt Disney lived up to … Continue reading →

In the mist of the social media driven world of beauty that encourages unrealistic #bodygoals, flawless contoured make-up, 22- inch lace front wigs,  and a morning cup of the ever so popular “flat tummy tea”, one of America’s most beloved toy makers, Mattel Inc, … Continue reading →

As summer approached my online shopping hit a new high.  I found myself purchasing bathing suits I found on Instagram from sponsored advertisers and utilizing shoe websites such as Just Fab.  The ability for me to find all my shopping … Continue reading →

As you’re scrolling through your Instagram or Twitter feed, skimming the new images, videos, or posts by the people you follow, you pause at one. Is this new content? Is this a recommendation from a trusted source? Or is this … Continue reading →