-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Monthly Archives: June 2017
Stop the presses — Three ways integrating press coverage into communication strategy can help your brand
When discussing integrated marketing strategies, much of the focus is on those media channels maintained and controlled within the organization. Much research and study is rightly devoted to messaging such as advertising or efforts such as social media, website development, … Continue reading
Posted in Uncategorized
3 Comments
See What Happens When You UnMix Media!?
He said a few expletives, broke up with her and hung the phone up in her face. She thinks she actually heard a click on the cell phone! It had only been a week since they met and his message … Continue reading
Posted in Uncategorized
Comments Off on See What Happens When You UnMix Media!?
Just Watch The Ad!
While eating lunch the other day with my two millennial children, the conversation turned to advertising. My son complained about being forced to watch a six second ad every time he wanted to look at anything. “So you don’t like … Continue reading
Posted in Uncategorized
3 Comments
Oh Snap. That selfie is actually ‘influencer marketing’
Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading
Green Gone Wild – A change in brand perception?
In 2008 Business Pundit (BP) listed one of the most controversial companies in their 25 Big Companies That Are Going Green article. Who was it you ask? (Insert drum roll here) Goldman Sachs! According to BP, in 2005 Goldman Sachs … Continue reading
Artificial Intelligence in Marketing: Friend or Foe?
For many students in USC’s Master of Communication Management program, our first foray into marketing research begun with SPSS. Like many of my peers, I wasn’t exactly certain that I would be able to manage a statistics course since I’m … Continue reading
Posted in Uncategorized
3 Comments
Who knew Whole Foods had a younger, hipper cousin?
Who knew Whole Foods had a younger, hipper cousin affectionately called 365 By Whole Foods? When the new stores were launched just one year ago, they were lauded as the a new, cheaper, millennial-friendly supermarket (Tuttle, 2016). Despite the fact … Continue reading
Posted in Uncategorized
7 Comments
Breastfeeding: When did it become such a big deal?
It’s natural. We all need to eat, especially babies. At one point in our lives we were fed in public, whether it is by bottle or by breastfeeding, but it’s intriguing to know that breastfeeding in public is still a … Continue reading
Posted in Uncategorized
8 Comments
BODY SHAMING IN MARKETING
Recently at the Cannes film festival, film executives and star, Chloe Grace Moretz, were under fire for a trailer cut for her new films “Red Shoes & the 7 Dwarfs.” The advertisement, executed by South-Korea based Locus Creative Studios shows … Continue reading