-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Monthly Archives: August 2017
Get Busy With the Fizzy.
Domestic consumption of sparkling water has more than doubled in the past five years. Based on 2011 consumer report, Americans drank 232 million gallons of sparkling water. A recent report from Technavio predicts that global sparkling water market will post … Continue reading
Posted in Uncategorized
3 Comments
Time to make the profit…
Working on our final project, “Big Ideas” are on the forefront of our perspective. While trying to find that “something spectacular” to win the battle of the brand for our section, I’ve had a tendency to look at the world … Continue reading
Posted in Uncategorized
4 Comments
Can Politics Be Contagious to Brands?
Politics has always been a controversial business, yet brands are willing to take political stances. Taking into consideration the fact that brands are not politicians and cannot lobby or make an advocacy group, they are mainly executing a political agenda … Continue reading
Posted in Uncategorized
5 Comments
How do you brand government?
Government has two main functions— to take care of the people they represent and to make things happen. It develops policies and funds projects. There is little competition. After all, where can you get a driver’s license other than the … Continue reading
Posted in Uncategorized
10 Comments
Video Is The New Text
If you are a big sports fan then you are likely familiar with ESPN and Fox Sports, two of the largest and most dominant sports broadcasting networks in the world. You have probably visited both their websites to check out … Continue reading
Posted in Uncategorized
7 Comments
You Won’t Believe What This Billboard is Advertising!
I was driving down the 80 freeway in the Bay Area and I saw the most vibrant and striking billboard I have ever seen: My favorite dessert flavor is Mint Chocolate Chip. To see an explosion of flavor come to … Continue reading
Posted in Uncategorized
Tagged Branding, CannabisCulture, FutureofMarketing, LiftedLifestyle, Welcome to the Future
4 Comments
Marketing Homes to Millennials: Irrelevant? Or the Future?
If there is one group of people the housing market has not figured out, its millennials. This is not just a “feeling,” this lack of understanding is found in the media. Take two recent articles from NBC News and Forbes. … Continue reading
Posted in Uncategorized
9 Comments
The Right and Getting Left Behind on Social Media “But I’m doing social media.” This phrase came out of the mouth of one of my potential strategic communication consulting clients. She had been shooting her TV show “Cindy’s Table” for … Continue reading
Posted in Uncategorized
1 Comment
Instagram Stories is a Year Old.
As of today, Instagram Stories is a year old. Stories is a feature on Instagram, similar to Snapchat, which allows followers to post pictures and videos taken within the last 24 hours or have live video sessions where followers can … Continue reading
Posted in Uncategorized
5 Comments