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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Category Archives: Uncategorized
Is Content Really King?
Search Engine Optimization (SEO) is something many businesses spend a lot of money and time on. After all, ranking high on sites like Google and Yahoo can lead to a huge boost in revenue. There was a time when things … Continue reading
Posted in Uncategorized
5 Comments
What never fails to liven up the party? Cards Against Humanity.
Have you heard of Cards Against Humanity? It’s much like Apples to Apples, but where the object of the game is to come up with the funniest most horrible phrase possible by filling in the blank or answering a random question. … Continue reading
Posted in Uncategorized
Tagged Alternate Reality Games, Holiday marketing, Integrated Marketing, Social Media
2 Comments
Cultivate thought with Chipotle
When reading the chapter Execution is the X factor from Brand Media Strategy, I come up with some interesting campaigns which impressed me with different consumer experience. The “Cultivating Thought” campaign of Chipotle has become one of my favorite marketing campaigns in … Continue reading
Posted in Uncategorized
6 Comments
The Copycat…
In February this year, to introduce a new line of shampoo a Swedish pharmacy installed digital billboards in the subway. These billboards were very different from most, as it was equipped with ultrasonic sensors that detect oncoming trains. As a … Continue reading
Posted in Uncategorized
11 Comments
Christmas is Coming…
Now this semester has only three weeks to go. I believe everyone has already started their stressful and sweet Christmas gifts shopping . John Lewis is a chain of upscale department stores operating throughout Great Britain. The John Lewis Christmas … Continue reading
Posted in Uncategorized
8 Comments
Parody in advertising
Today I am going to write about the phenomenon of the parody in advertising. No news that parodies have become an almost indispensable part of the mainstream advertising. YouTubers and bloggers all around the world are united in creating and … Continue reading
Posted in Uncategorized
6 Comments
Smartphones and Privacy: A View of Evolving Culture
There’s no question that smartphones have become an intimate part of our daily lives but I noticed that lately they’ve been getting a bad wrap as a possible danger to the privacy and security of others. For instance, the Huffington … Continue reading
Posted in Uncategorized
6 Comments
Online vs. TV Advertising: Battle for Dollars, Eyeballs, Brand Recall
In years past, television advertising was an essential part of the media mix for any brand seeking build awareness and increase market share. As a marketer with a specialty in online strategies, I have been instrumental in shifting a large … Continue reading
Posted in Uncategorized
4 Comments
Be More Dog
As we ramp up to the semester’s end, “be more dog” and embrace the fun in life sounds like a good message. O2 is a mobile telephone service provider hoping to be top dog in the UK. O2’s Be More Dog … Continue reading
Posted in Uncategorized
3 Comments
Thank you Veterans!
This past week we celebrated Veterans Day. While it is only one day, it is good to see we now celebrate our Veterans every day. Today, we thank those who have served. More than that, we walk up to these … Continue reading
Posted in Uncategorized
7 Comments