Category Archives: Uncategorized

Last week, I reactivated my Facebook account after a little hiatus to a deluge of posts asking me if I was leaning. What? My Facebook friends, mainly women, were posting photos of them and their friends leaning to one side … Continue reading →

Checking-in is no longer the social suicide forced upon us by our worrisome moms and dads wanting to track our every location to make sure we were “out of harm’s way”. Thanks to the proliferation of location-based marketing platforms, checking-in … Continue reading →

I’ve always loved Mercedes-Benz, but always found their amazing cars incredibly pricey and aimed towards people with means – O.k. upper middle class. Weeks ago, while I was watching the Superbowl, Mercedes Benz kicked off the company’s advertising campaign to … Continue reading →

I love it when people say “Be Yourself.” It is simple, gives people a sense of empowerment, and the phrase could be used in almost any situation that requires advice. For example, If one  has  to speak in front of … Continue reading →

Can an understanding of Buddhist philosophy help us become more effective marketing communicators?  I believe the answer is a most definite “yes.”  In order to fully explain why I believe this is the case, a basic understanding of Buddhism is … Continue reading →

Considered to be the most recognized trademark in the world, Coca Cola has enjoyed a very steady rise to the top. It is instantly recognizable in any country or language and it has always been at the forefront of admirable … Continue reading →

I have a habit of identifying fictional TV characters with the brands they use.  Like the Ron Livingston character on Band of Brothers who only drank Vat 69. Or the Milton character in Office Space and his red Swingline stapler.  … Continue reading →

Chicken and Waffles potato chips anyone? If that’s not your cup of tea, perhaps Cheesy Garlic Bread or Sriracha flavored chips will spark your interest. Executives at Frito-Lay sure hope so, as the company has promised a handsome one million … Continue reading →

When we think about marketing, we typically think about how it is created, its substantive messaging, and to what type of audience it is intended to reach.  What we typically don’t think about is how it transcends all elements of … Continue reading →