Category Archives: Uncategorized

It’s noon on Thursday, I’ve got my Ticketmaster presale password and am ready for an old-fashioned online battle. I select “Best Available,” cross my fingers and wait. Then the little CAPTCHA box pops up where I expect to enter the … Continue reading →

Among the many buzzwords making the rounds in marketing circles these days is “content marketing,” which comes with a variety of definitions, but “basically, content marketing is the art of communicating with your customers and prospects without selling.” (Content Marketing … Continue reading →

Audrey Hepburn was a big fan favorite when she was young and when she died her style and movies were instantly referred to as classic. You can easily look at pictures of her so you know what a classy lady … Continue reading →

Entering a war zone as a strategic communicator is always tough. Coming in fresh, you quickly see people’s hopes and dreams of fixing the crisis “lay scattered across the desert floor” (Lawrence, T.E.1922). In Kabul, the future of the Afghani … Continue reading →

Justice will not be served until those who are unaffected are as outraged as those who are.  ―Benjamin Franklin Nima’s Story Nima was 5 when she and her 3-year-old sister escaped from a life of horrific abuse at the hands … Continue reading →

As the communications world continue to search for new strategies and tools to eliminate the crisis of engagement companies are having with consumers and employees, the word gamification is increasingly becoming the topic of discussion. Gamification is about taking the … Continue reading →

If stalking brings to mind bad tabloid stories of stargazing cuckoos, take another look at how you can stalk your way to making more money for your product or company and win over consumers with social listening. With the world moving … Continue reading →

The 2013 awards show season has been perhaps the most hotly discussed and debated one ever. The biggest buzz: why was Ben Affleck, director of best picture nominee “Argo,” passed over for an Oscar nomination for best director when he … Continue reading →

Microsoft launched a massive marketing campaign in October around Windows 8, Surface, and the Windows Phone. Since then consumers seem to be saturated with Microsoft advertisement with television, print, transit, billboards, online, and event sponsorships (O’Reilly, 2012). According to Forbes, … Continue reading →