Category Archives: Uncategorized

Elation, triumph, legend, dream. Soaring words that are meant to evoke feelings of great joy or pride. Those are also the names of the Carnival Cruise Line’s four crippled ships that in two instances forced passengers to cut their cruise … Continue reading →

Learning this class, I always find it very interesting and useful when we learn about the dynamics of marketing strategy. Through the modules, I have found it useful to read about the history and theories behind marketing communication, but I … Continue reading →

By Melanie Lawson My running shoes have seen better days.  Since the weather is warming up I decided it was time to buy new running shoes. Yesterday, I had a few minutes before I had to leave for work so … Continue reading →

Neuromarketing & Big Data seem to be the new buzzwords in the Marketing and communications world. I disagree. Although these two topics are relatively new, I can bet that both will become the new normal pretty soon. As Marketers and Communicators, … Continue reading →

We all remember those old Red Bull television commercials. You know the ones I’m talking about. Shaky cartoon. Innuendos everywhere. Odd banter between strange characters. And the fact that we remember them speaks highly of the advertising, or budget, or … Continue reading →

              As person who creates social media content, and blog content for a living, I always find it informative to read articles that explain how to write a successful blog. It not only makes me a better writer, but … Continue reading →

About six years ago on one of my trips to New York, I was walking through the streets of Manhattan with my sister. She told me she was going to take me to a store she knew I was going … Continue reading →

THIS is American Idol Integrated Marketing Communication.   For this week’s CMGT 541 post, I chose to highlight American Idol’s use of integrated marketing communication to drive viewership and interest, and ensure this American TV staple remains atop network ratings … Continue reading →

Generation Y consumers, myself included, experienced the birth of social media right before their eyes.  This online medium has changed the way brands interact with their customers, but it has also raised flags for marketers about the legal implications behind … Continue reading →