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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
Could Employee Happiness Really Be the Key to Customer Loyalty?
Customer loyalty, the metric many believe to be the holy grail of marketing, can be oh so hard to pin down. In a world with overwhelming numbers of options in every arena and rapidly decreasing consumer attention spans, it can … Continue reading
Posted in Uncategorized
8 Comments
Would You Rather: Keep Stakeholders or Lose All of Them?
Snapchat recently found itself in hot water after it allowed an ad slip through the cracks that asked users if they’d rather “Slap Rihanna” or “Punch Chris Brown”. Aside from this being an ad that is offensive due to the … Continue reading
Posted in Uncategorized
4 Comments
Didn’t he die….?: Ethical Issues Around Dead Celebrity Likenesses
Recently I read an article about how researchers from tech firms CereProc and ROTHCO and the Times of London collaborated to recreate a speech by John F. Kennedy that he never made. The speech was the speech he would have … Continue reading
Posted in Uncategorized
4 Comments
Integrated Marketing Doesn’t Have to be a Big Ordeal
I assume that most of us reading this are currently working on big integrated marketing campaigns for big companies in our 541 sections. These campaigns might involve television ads, billboards, a social media presence, the whole enchilada — but they’re … Continue reading
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Google AND Facebook Say No to More Money: Both Firms Ban Cryptocurrency Advertising Indefinitely
On Wednesday, March 14th, Google confirmed that it was aligning with Facebook’s lead regarding cryptocurrency advertising by banning all advertisements on its advertising platforms and search results (Wilkes, 2018). This ban includes cryptocurrency products such as cryptocurrencies themselves, initial … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, CMGT 541, Cryptocurrency, digital marketing, Facebook, google, Marketing, University of Southern California, USC
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Snapchat is Indebted to Celebrities
In recent weeks, Snapchat has found itself in hot water with a few celebrities. While this may not seem like a huge issue to most companies, the growing tech app has seen massive losses due to comments made by some … Continue reading
Posted in Uncategorized
3 Comments
How Digital Marketing Has Changed Fashion Week
Fashion week season, which lasted all over the world, has just concluded. The four major fashion weeks were held in the four fashion capitals: London, Milan, Paris, and New York. New York fashion week was the most crowded one … Continue reading
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4 Comments
Week 9 Post by Bobby Borg: 7 STEPS TO FAN-BRANDING: Creating An Exclusive Club of Evangelists
What does Justin Beiber, Ariana Grande, Selena Gomez, Taylor Swift, and Miley Cyrus all have in common besides being current pop music stars? The answer: They all have fan-brands who were nominated in iHeart Radios March 11th/2018 Music Awards for … Continue reading
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13 Comments
#WomensHistoryMonth 2018: How Household Brands Are Celebrating
Women’s History Month kicked off on Thursday with International Women’s Day on March 8th — a day dedicated to gender equality, parity and women’s rights. To honor and celebrate women all over the world, brands such as Nike, Facebook, McDonald’s, … Continue reading
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4 Comments
The World of Digital Marketing: New Trends of 2018
Let’s face it, we’ve been completely immersed in the marketing and advertising world the past couple of months. If you’re anything like me, you probably also can’t help but analyze and scrutinize every commercial and advertising you now stumble upon. … Continue reading
Posted in Uncategorized
2 Comments