Category Archives: Uncategorized

As companies compete for the eyes, ears, and hearts of audiences everywhere, they continue to push the envelope with their direct-to-consumer initiatives.  This is increasingly clear in the growing number of conventions targeting fans across the nation – and the … Continue reading →

Something must be done about the way the Olympics are held. If the cost to host in Rio, Sochi and Beijing are any indication of the ramifications for hosting the spectacle, then the International Olympic Committee might just reconsider other … Continue reading →

Whoever said there’s no such thing as bad publicity may want to revisit that concept, especially after the internet witnessed one of the most legendary and public meltdowns in recent online history. No, it’s not one Lindsay Lohan’s semiannual, self-inflicted … Continue reading →

Before the recent demand for diversity in entertainment, I would drive on Sunset Blvd and see tons of billboards that predominately featured white men in films that explored their story lines and no one else’s.  Across decades, films like Rocky, … Continue reading →

Think for fifteen seconds and try to remember the last commercial you’ve seen on a television set. Can you remember it? No? Why is that? The reality is, most consumers are connected to their mobile devices a good portion of … Continue reading →

The Power of Emotion About a month ago, The University of Phoenix released a powerful commercial promoting women in IT that encouraged women to “Rise” and consider enrolling in their bachelor’s of information technology program (University of Phoenix, 2017).  The … Continue reading →

Overly sensitive or inadequately created? Recently, Snow White has gotten in a bit of trouble. In a recent marketing campaign for the animated film “Red Shoes and the 7 Dwarfs,” many critics have expressed their sheer disgust for the portrayal … Continue reading →

About six months ago, I hit a milestone. I turned 50.  A few weeks before the big day, I received a letter from the non profit, social welfare organization  AARP encouraging me to register  so that I could take advantage … Continue reading →

By the year 2020, we’ll be seeing the next phase of the digital revolution: an internet in every device (even on your face) and a world where we interact through mobile social channels instead of browsers. According to Dillon Baker … Continue reading →