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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
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Category Archives: Uncategorized
Over the years, social media has become a staple of integrated marketing. It has been utilized as a news outlet, social platform, and marketing medium. Social media has provided a unique platform for people to market themselves and their businesses. … Continue reading
LinkedIn and Millennials
As many of us approach our impending graduation date and the achievement of our Master’s degree, we may be pondering the persistent question: How am I going to find the job of my dreams? Numerous professional fields are becoming oversaturated … Continue reading
Posted in Uncategorized
6 Comments
Will you stand up for yourself? #WomenNotObjects
Recently I stumbled across a powerful campaign called “Women Not Objects” that blasts advertisers for objectifying women and perpetuating harmful and unrealistic standards of beauty. According to the campaign’s video (below), “we raise our little girls to view their bodies … Continue reading
Posted in Uncategorized
4 Comments
Is That a Pop Up, Wait Where Did It Go?
A marketing trend that is now a marketing strategy for advertisers and brand managers to build brand equity is pop up retailing. The shop that purposefully springs up and disappears quick. These shops are intended to be open for a few days up … Continue reading
Posted in Uncategorized
7 Comments
Conversations and Advertising
Recently, I’ve been chatting with both artist and corporate folks about how to engage with their audience or reach a new audience and the biggest topic to emerge out of those discussions is how do have a conversation with our … Continue reading
Posted in Uncategorized
3 Comments
Movie Marketing Tie-Ins, Product Placement & Obesity
Although what you just viewed is technically a commercial for a restaurant, it certainly has the feel of toy commercial. The actual product placement is front and center. McDonalds and the movie studio definitely are not being subtle about what … Continue reading
Posted in Uncategorized
2 Comments
Elements of Email: Getting More People to Your Site
In my last post, I discussed how to improve email open rates through using attention grabbing subject lines, testing EVERYTHING, and using segmentation to target specific audiences based on their demographics and interests. I also discussed the merits of why … Continue reading
Posted in Uncategorized
5 Comments
Bracket Madness: March’s Imitation Game Spells Victory for the NCAA
It’s that time of year again, and it’s unlikely that you’ve made it to March 18 without being roped into (or gleefully entered into) some sort of NCAA tournament pool either with your office mates, your classmates, your family, or … Continue reading
Posted in Uncategorized
1 Comment
Accidental Fame via Social Media
Social media is arguably the quickest way to spread news today. Using it, anyone with a significant following can make their whereabouts known–even if these whereabouts are inaccurate. Misinformation can spread as quickly as accurate information, which is particularly concerning. However, … Continue reading
Posted in Uncategorized
8 Comments