Category Archives: Uncategorized

The annual MarTech conference was held this week in San Francisco. I actually attended the first one years ago and it apparently continues to grow bigger and bigger each year. If you aren’t familiar with it, it focusses on the … Continue reading →

This past December, Star Wars: The Force Awakens, hit theatres around the world, and for the first time ever, was released by the Walt Disney Studios Motion Pictures. Many say the much anticipated film marketed itself, perhaps a brilliant business … Continue reading →

Easter may be known for chocolates and egg hunts but it is also a time to celebrate with beer (Reynolds, 2016). And what a sweet way to promote beer on Easter week by matching it with chocolate! Carlsberg unveiled the … Continue reading →

Storytelling is an essential marketing technique for good reason. When executed correctly, storytelling can be a “powerful way to breathe life into a brand” (Monarth, 2014). Dell’s new “Future Ready” campaign is looking to do just that. Following the release … Continue reading →

Trigger Warning: the following blog post contains detailed information about sexual assault and/or violence which may be triggering to survivors. Over the last few years, Trigger Warnings have been increasingly used on blogs and social media content to warn victims of … Continue reading →

In today’s digital age, the new media environment has the potential to cause more harm than good to many brands today, with overwhelming amount of news coverage and user-generated content that creates constant exposure to crises and further magnifies issues. And yet, … Continue reading →

April 24, 2015 Apple once again captured audiences’ attention and dollars with the release of the Apple Watch. The Apple Watch features tactic feedback to allow the wearer to use many of the features of their smart phones at the … Continue reading →

In my last post on red flag checks, I discussed the candidate experience and how your employees are knowingly or unknowingly influencing the decisions of prospective employees. In this post, I will discuss connecting the employee and customer experience. Connect … Continue reading →

Interestingly enough I attended a workshop this week that focused on leadership skills in which the questions was posed to the class, which is more important to possess as a leader? Should you be creative should you be innovative, and … Continue reading →