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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Author Archives: rossalta
April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?
Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading
Posted in Uncategorized
Tagged April Fools, bmw, brands, communication, google, groupon, Marketing, virgin
5 Comments
Porsche Makes a U-Turn: Just Your “Everyday” $80,000 Sports Car!
When you think about the Porsche brand, you generally associate them with characteristics such as class, exclusivity, luxury and performance. Since their establishment in 1931, the company’s marketing campaigns have generally reflected these characteristics, building a narrative dominated by sex appeal and extreme … Continue reading
Buytheway 2D Code
Following our fascinating discussion about 2D codes a couple of weeks ago I decided it would be a good idea to fully integrate our blog and make it readily available on our mobile devices. Capturing this QR Code should directly … Continue reading
Packers vs. Steelers? or Best Buy vs. Volskswagen? The Then and Now of Super Bowl Advertising
As per annum, this week the whole of America (and a large proportion of the rest of the world) will congregate and consume in front of the sporting calendar’s most anticipated contest; The Super Bowl. In recent years, the NFL’s … Continue reading
Posted in Uncategorized
Tagged Advertising, Integrated Marketing, Marketing, Sports Marketing, Super Bowl
3 Comments