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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Monthly Archives: March 2011
A Pinch of Customization May be Just What the Consumer Ordered
The other night when I was lounging around, dog sitting alone at my parent’s house, I started to rummage through the kitchen to figure out what I was going to do for dinner. The pantry had spices, cooking liquids and … Continue reading
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This is Not Your Grandma’s Girl Scouts: The Centennial Re-branding of Girl Scouts of USA
It’s that time of year again – piles of brightly colored boxes are beginning to appear stacked high on tables outside storefronts all over the world. This is not a special holiday or shoe sale, but the annual Girl Scouts’ … Continue reading
The Gentle Sell
As residents of a highly commercial world, we are inundated with thousands of advertisements daily. From screaming billboards alongside the freeways on the way to work, to the Lacoste logo on a colleague’s shirt or bag, repetitive radio spots on … Continue reading
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Music Can Make It or Break It
Do you ever catch yourself humming a tune from a TV commercial? I sure do, and I can often remember the song, but not always the ad. Rarely the ad. The use of music in a commercial is crucial. You … Continue reading
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Marketing yourself in 140 characters or less.
What do Justin Bieber, Lady Gaga and Britney Spears all have in common? Besides being the most played and sung artists on my iPod in my car (proud to be a “Belieber,” a “Little Monster” and the biggest Britney fan … Continue reading
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Buytheway 2D Code
Following our fascinating discussion about 2D codes a couple of weeks ago I decided it would be a good idea to fully integrate our blog and make it readily available on our mobile devices. Capturing this QR Code should directly … Continue reading