Monthly Archives: March 2011

A Pinch of Customization May be Just What the Consumer Ordered

The other night when I was lounging around, dog sitting alone at my parent’s house, I started to rummage through the kitchen to figure out what I was going to do for dinner.  The pantry had spices, cooking liquids and … Continue reading

Posted in Uncategorized | 2 Comments

This is Not Your Grandma’s Girl Scouts: The Centennial Re-branding of Girl Scouts of USA

It’s that time of year again – piles of brightly colored boxes are beginning to appear stacked high on tables outside storefronts all over the world. This is not a special holiday or shoe sale, but the annual Girl Scouts’ … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 1 Comment

The Gentle Sell

As residents of a highly commercial world, we are inundated with thousands of advertisements daily. From screaming billboards alongside the freeways on the way to work, to the Lacoste logo on a colleague’s shirt or bag, repetitive radio spots on … Continue reading

Posted in Uncategorized | Comments Off on The Gentle Sell

Music Can Make It or Break It

Do you ever catch yourself humming a tune from a TV commercial? I sure do, and I can often remember the song, but not always the ad. Rarely the ad. The use of music in a commercial is crucial. You … Continue reading

Posted in Uncategorized | 1 Comment

Marketing yourself in 140 characters or less.

What do Justin Bieber, Lady Gaga and Britney Spears all have in common?  Besides being the most played and sung artists on my iPod in my car (proud to be a “Belieber,” a “Little Monster” and the biggest Britney fan … Continue reading

Posted in Uncategorized | 2 Comments

Buytheway 2D Code

Following our fascinating discussion about 2D codes a couple of weeks ago I decided it would be a good idea to fully integrate our blog and make it readily available on our mobile devices. Capturing this QR Code should directly … Continue reading

Posted in Uncategorized | Tagged , , , , | 3 Comments