Monthly Archives: September 2014

Since we are learning about branding and organizational names, I thought this would be an appropriate topic of discussion. While this controversy is nothing new, it has been thrust into the spotlight. Owner Daniel Snyder insisted that he would never … Continue reading →

While reading the article on Burt’s Bees (the all-natural maker of lip balms and other skin care products) and how it is now owned by Clorox (best known for being the maker of bleach), I couldn’t help but think of … Continue reading →

John Oliver Twitter If you watch the above video by John Oliver you’ll see that corporations have made it a priority to nudge their way into conversations happening between consumers across Facebook, Twitter, Instagram, Vine, etc… All is done under … Continue reading →

If you watched that and your eyes are dry, you may have a heart of stone. Personally, I found myself in the fetal position searching for my dog to soothe my broken soul. Budweiser hit us where it hurts with … Continue reading →

Ben & Jerry’s has a history of “interesting” – to say the least – names for flavors in which it has had to express regret for. In 2012, the company issued an apology for “Taste the Lin-Sanity” – a flavor … Continue reading →

For the longest time, I have been infatuated with New York Fashion Week and everything it encompasses. I have never attended, but I always imagined it all: the glamour, the fur coats, the bright lights. As years have gone by, … Continue reading →

Nowadays, companies are not satisfied with only one single marketing strategy or using only one medium. In the digital age, who will still pay attention to the billboard?  People who are waiting buses? No, they will only listen to the … Continue reading →

In a time where integrated marketing is the norm, and where your average person is likely connected to some form of social media, it is more important than ever for organizations, big and small, to be aware of the implications … Continue reading →