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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: July 2015
Should Travelocity Ditch the Roaming Gnome Mascot?
It’s true, nothing lasts forever- especially in marketing. Yet, for some reason when there’s an announcement that an iconic mascot, logo, or slogan will be replaced or discontinued, we’re heartbroken or worse, angry at the brand for making such a … Continue reading
Epilepsy and the Chirping Bird
Chirp, chirp, tweet! There it is, again. The white bird on the blue background that is seen almost everywhere you turn. Twitter. The 140-character social media fade where you post your feelings, vent your anger, share your thoughts, and share … Continue reading
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Marketing to Young Athletes: College Football
Marketing and communicating products and services to consumers is nothing new and continues to change in light of new ideas, technology, etc. Organizations do not only focus on increasing profits, but also retaining the best employees in the world, and … Continue reading
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2 Comments
Decision-Making
This semester, we’ve been learning about the importance of constructing effective communication messages with creative visual appeal and a strong, relevant statement that appeals to the intended audience. When people connect with those messages, they connect with the product and … Continue reading
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Truffle Pig: Why brands need to dig deep to get their messages out
Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading
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Tagged Advertising, content, Digital, Marketing, red bull, Social Media, storify, truffle pig, upworthy
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Developing an Integrated Team
As communications manager, I’m always looking for ways and to amplify the reach of our campaigns and to optimize engagement both internally and externally. I don’t have a big team but we can be pretty scrappy and I’ve managed to … Continue reading
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To Stream or Not to Stream?
There are a whole host of new technologies that are enabling brands to engage with consumers in new and exciting ways. Meerkat, Periscope, Instagram and Snapchat are just some of the apps that enable brands to engage more intimately with … Continue reading
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How Your Social Media Profiles Can Affect Your Professional Life.
How Your Social Media Profiles Can Affect Your Professional Life. Facebook. Instagram. Twitter. Snapchat. With so many different social media platforms, there are multiple ways to allow others access to our lives, activities and opinions. The question is, how much … Continue reading
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