Monthly Archives: July 2015

Organizations are constantly seeking the most effective way to capture and sustain the attention of their target audiences. In the critically acclaimed book, Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath dissect successful ideas … Continue reading →

Viral Marketing: How Viral Videos Work in Branding Latest news in retail market – on July 16, 2015, a smartphone video of a Chinese couple having sex in a fitting room of the Uniqlo store located in one of the … Continue reading →

I have spent a good part of this semester trying to understand how an integrated marketing communication plan could help my firm.  You see, my career has spanned over 30 years in the insurance industry and the last 24 years … Continue reading →

If you were to ask a group of U.S. teenagers who their favorite celebrities are, you’d be surprised, especially if you work for a brand who’s looking to stay relevant in the eyes of these teens. You wouldn’t hear the … Continue reading →

Early in his Presidential campaign Donald Trump made some unsavory statements  regarding border control targeting the Latino community with sharps generalizations as drug dealers an rapists. I have included footage here: http://www.cnn.com/videos/tv/2015/06/25/exp-presidential-candidate-donald-trump-immigration-intv-erin.cnn In the weeks following  there has been a … Continue reading →

Looking for some star power that will reach your millennial audience, but can’t afford the likes of Taylor Swift or Selena Gomez? Fret not. Jerome Jarre and Shaun McBride are here to save the day. What? You’ve never heard of … Continue reading →

It took me a while to write this blog post because the topic is a touchy one. The wait was not because I was unsure about the message, but because the discussion of rape or rape accusations is touchy to … Continue reading →

When you think of search typically one company’s name comes to mind: Google. It is hard to remember that there are even other search companies that exist despite the fact that Google’s market share has been declining in recent months … Continue reading →

Have you seen the new Always “Like a Girl” campaign? Well, you should. It’s a great example of how smart integration is achieved and as a result, unleashes buzz and engagement. It sort of reminds me of Dove’s Real Beauty campaign … Continue reading →