Monthly Archives: January 2016

Super Bowl Sunday: Can Brands Still Come Ready to Play Today?

It’s the most wonderful time of the year…well at least in my eyes. But for most of society, it’s the most watched television event of the year, the Super Bowl. With it’s 50th anniversary matchup set in two weeks, people … Continue reading

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The 3 F’s of Cord Cutting

A few weeks ago I remember getting into a debate with some friends about the future of cable television. My opinion was that cable would be around for a while in spite of cord cutters (those who choose to end … Continue reading

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The Dawn of the Communications Executive

Okay, I will admit that my title is a bit misleading. This is by no means the dawn of the communications executive. That honor belongs to Arthur W. Page, who in 1927 became the first public relations executive to serve … Continue reading

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#OscarsSoWhite and why it likely won’t persuade advertisers to say #ByeFelicia

“Sometimes what’s right isn’t as important as what’s profitable.” – Trey Parker and Matt Stone (CMGT 541, 2015). A night full of Hollywood’s elite, famous names, beautiful clothes and even more beautiful faces all celebrating the best in the industry, … Continue reading

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Trending: #WinterStormJonas

While Californians have been staying dry and warm, the rest of us on the eastern half of the country have been experiencing the cold, snow, and flooding brought on by Winter Storm Jonas. The non-stop coverage of the storm began … Continue reading

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Start, Relief, Close…Handle those Throws: Anatomy of a Closer and Anchor

It was always the most thrilling part of the game. End of the eighth inning, you see him in the bullpen, the long lanky relief pitcher. He had a forward flowing whirlwind throw and his form was funny. Deadly accurate, … Continue reading

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I Love Meetings! Said No One Ever! 3 Ways to Make Them Painless

  You’re sitting at your desk plugging away getting your work or homework done, feeling like you need every minute available to be productive then DUN DUN DUN you receive the feared meeting request invite. The temptation of clicking that … Continue reading

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Advertising Vampires

Lance Armstrong, Ray Rice, Adrian Peterson, Tiger Woods, Danny Heatly… Yes, I’m talking about sports scandal and Advertising Vampires. According to Psychology Today, an Advertising Vampire is a celebrity who overshadows a brand endorsement with an ethical dilemma (Dholakia, 2015). Much … Continue reading

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Presidential Candidates Efforts to Create Awareness

I know what your all thinking, “not politics, this has no place in this class” Well hear me out first before you burn me at the stake. It seems all we are hearing about is the 2016 presidential election. From … Continue reading

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