Monthly Archives: March 2016

Snapchat has become a Social Media leader in the Age 13-34 target market (Brand Guidelines), but how has it affected companies who also target people within this demographic? What do they do to stick with these ever evolving trends? How … Continue reading →

When it comes to getting that job you want, it’s all about who you know. At least, that’s what we have been told. While there definitely is some truth in this, why is recruiting a $100 billion (annual) industry (Adams, … Continue reading →

In an attempt to “speak the language” of their consumers, brands are utilizing different forms of creative to market their products. The popularity of streaming services like Hulu, Netflix and Amazon Prime and social media platforms like Instagram, Facebook, and … Continue reading →

The leader of the free world visits techfest….and for good reason. President Obama visited the South by Southwest conference in Austin, Texas this past week and offered some pretty powerful comments. The President pointed out that technology has made many tasks … Continue reading →

If you’ve ever wondered where the day went, a good guess might be that it went to staring at a screen. A better guess might be that it went to staring at your smartphone. On average, Americans spend over 7 … Continue reading →

In his book “Jab, Jab, Jab, Right Hook” Gary Vaynerchuck lays out 6 rules for successful social media conversations. Content should be native, not interrupt, make demands sparingly, leverage pop culture, micro, and is consistent and self-aware (2013, p. 16-28). … Continue reading →

The new Galaxy S7 has released multiple comical commercial featuring rap star Lil Wayne.  The new phone has a certified water-resistant rating and can handle more than just spills. In the commercial below, Lil Wayne demonstrates the possibilities of this … Continue reading →

In an article that I recent came across, the author made some good points on how some of the more traditional marketing concepts no longer apply in today’s world.  While the article did not go too in depth into specific … Continue reading →

Captain Clay Higgins calls himself a patriotic American. Others refer to him as America’s toughest cop or even “The John Wayne of Cajun Country”. He’s most known for his viral Crime Stoppers videos where he speaks directly to the criminals in … Continue reading →

We all know brands are powerful.  They’re a big business that deliver a promise to the world and help define our expectations. We often associate brands with a product and/or a service, but in reality, personal brands are equally as … Continue reading →