Category Archives: Uncategorized

Smart watches are coming. Just as Apple made the original iPhone a fashion accessory, they may create a new market for the next must-have possession. Currently, four manufacturers are rumored to be creating smart watches: Apple, Samsung, LG, and Google. … Continue reading →

When Director Steven Spielberg wrote his screenplay for E.T.: The Extra-Terrestrial, the script called for a trail of M&Ms candies to be made for E.T. to follow, but in the movie, ultimately Reese’s Pieces became the favorite of E.T. Makers … Continue reading →

The universe is made of stories, not atoms.   -Muriel Rukeyser There is power in story.  Story is transformative, taking mere words and shaping them until they are woven and spun into a tapestry that paints a picture we are drawn into. … Continue reading →

Look around you, it’s everywhere. User-generated content (UGC) is one of the most effective ways marketers can engage consumers with their brands. Whether staged or real, genuine or for monetary benefits, there is a common thread: brands utilize user videos … Continue reading →

Even though the digital revolution is well into its second decade, the ongoing ripple effects are no less impactful than the days when websites were the new kid on the block. Of course, as all of us at USC Annenberg … Continue reading →

Self-development, stress management, mood consciousness and help for finding happiness are traditionally addressed on a couch across from a therapist. However, now thanks to smart-phone technology, self-help and spirituality are as close as your iPhone.  It’s common knowledge that self-help … Continue reading →

A recent story featured on NPR spotlighted a lucrative trend in advertising to young people through haul videos.   Teenagers are making these videos at home to share their thoughts on fashion and their latest purchases.  A quick Google search yielded … Continue reading →

        I think it is safe to say that we all have vices that get us through the ups and downs of everyday life, school and work.  That being said, I admit mine is mindless television comedy.  However, imagine my … Continue reading →

  “Hi, join me for Oprah & Deepak’s 21-Day Meditation Challenge.” That was the subject line of an email that recently caught my eye. My friend had invited me to join a three-week meditation journey led by Oprah Winfrey and … Continue reading →

As communication professionals we all know what work goes into building a sticky brand and the value attached to it. Rarely, however, do we give ample credence to our own brands; this deserves especial attention in today’s digital market place. … Continue reading →