Category Archives: Uncategorized

Editors Note: This topic was chosen in partnership with my fellow classmate, Graham Parker, who will be writing about the opposing side of this issue. I would strongly encourage you to give his blog post a review, having varying viewpoints … Continue reading →

If you are a sports fan, chances are you have a favorite athlete. You’ve got your typical favs like Michael Jordan, Kobe Bryant, Lebron James, Tom Brady, Christian Ronaldo, the list could go on and on. However, when asked about … Continue reading →

Since I am currently working in Brazil, I thought I’d write a post on international marketing. Global brands know the importance of market research and that understanding culture is imperative to connect with a targeted audience. We have also learned … Continue reading →

Throughout several decades, hundreds of researchers have dedicated their resources into understanding the human brain, and its connection to marketing, purchase behavior, and product success. With the advent of the internet, marketing professionals had to learn how to shift focus, … Continue reading →

Think of your favorite song. Now think about how it makes you feel when you listen to it. Undoubtedly, the uniquely arranged rhythmic sounds that form your favorite musical selection triggers some type of emotion or even a range of … Continue reading →

I recently attended the Beyoncé and Jay-Z On The Run II Tour in Phoenix, Arizona, and like everyone else, I was in awe of Queen Bey’s effortless talent.  No exaggeration, it was truly a life-changing experience.  I was amazed by … Continue reading →

New technology is made to help consumers get things done faster, better and with less work. Think back to the 1950’s, the surge in home appliances took off because it made housewives lives easier – the vacuum cleaner, the dishwasher … Continue reading →

I recently started binge watching Adam Ruins Everything on Netflix and what every episode addresses or concludes is that marketing had a hand in creating certain beliefs and social standards around products and events (Conover, 2016). After watching the episode … Continue reading →