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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
FX Researches Horror Fans to Create Season 6 Campaign
I love how the MCM program at USC integrates to produce a multi-dimensional learning experience. I am currently in CMGT 510 studying campaigns and how they are structured to persuade and influence consumers. In my campaign review paper, I talk about … Continue reading
Posted in Uncategorized
Tagged American Horror Story, campaign, Consumer research, FX, Marketing, marketing research, research, television
5 Comments
Capturing Brand Image: How Vans and Nike Market Who They Are
Understanding who you are as a brand is one of the most important elements to consider when developing a marketing communication plan. Consider Vans and Nike. Both started out as small-scale operations that now dominate their respective corners of the … Continue reading
Posted in Uncategorized
9 Comments
More Cheerios, Please!
More Cheerios, Please June 12 marks the 50th anniversary of Loving v. Virginia, the Supreme Court case that struck down the anti-miscegenation laws that made mixed-race marriages illegal. America has come a long way with race relations in half a … Continue reading
Posted in Uncategorized
Tagged anti-miscegenation, brown-skinned, Commercials, Lisa Bonet, Loving v. Virginia, Meaghan Markle, Mixed-race, Prince Henry, The Cosby Show, TV
9 Comments
What social responsibility does YouTube owe to its advertisers?
Suppose you own a company. In order to reach a large audience, you decide to allocate your marketing funds with YouTube’s media advertising. Your marketing is going well until you find out that your display ads are showing up next … Continue reading
Posted in Uncategorized
7 Comments
Stop the presses — Three ways integrating press coverage into communication strategy can help your brand
When discussing integrated marketing strategies, much of the focus is on those media channels maintained and controlled within the organization. Much research and study is rightly devoted to messaging such as advertising or efforts such as social media, website development, … Continue reading
Posted in Uncategorized
3 Comments
See What Happens When You UnMix Media!?
He said a few expletives, broke up with her and hung the phone up in her face. She thinks she actually heard a click on the cell phone! It had only been a week since they met and his message … Continue reading
Posted in Uncategorized
Comments Off on See What Happens When You UnMix Media!?
Just Watch The Ad!
While eating lunch the other day with my two millennial children, the conversation turned to advertising. My son complained about being forced to watch a six second ad every time he wanted to look at anything. “So you don’t like … Continue reading
Posted in Uncategorized
3 Comments
Oh Snap. That selfie is actually ‘influencer marketing’
Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading
Green Gone Wild – A change in brand perception?
In 2008 Business Pundit (BP) listed one of the most controversial companies in their 25 Big Companies That Are Going Green article. Who was it you ask? (Insert drum roll here) Goldman Sachs! According to BP, in 2005 Goldman Sachs … Continue reading
Artificial Intelligence in Marketing: Friend or Foe?
For many students in USC’s Master of Communication Management program, our first foray into marketing research begun with SPSS. Like many of my peers, I wasn’t exactly certain that I would be able to manage a statistics course since I’m … Continue reading
Posted in Uncategorized
3 Comments