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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Top 5 inventions coming soon
I am preparing for a Digital Marketing Summit in November. In reviewing the agency material, I came across an interesting YouTube video, Top 5 Future Technology Inventions: 2019 – 2050, that is relevant for today’s organizations tomorrow. This video showcases … Continue reading
Posted in Uncategorized
9 Comments
A Game Company Would Say, “It’s All About Brand Experience”
I have a friend who regularly plays a Counter-Strike: Global Offensive (a.k.a CS: GO), a classic shooter-video game with a giant international gamer society. During our recent outing, she brought up the topic of how unethical CS: GO was for … Continue reading
Posted in Uncategorized
4 Comments
Captivating on Mobile: Considerations for Brands
As consumers spend an ever increasing amount of time on mobile, so it is becoming all the more important for brands to optimize their campaigns on the medium. In this pursuit, there are several considerations for brands seeking to captivate consumers … Continue reading
Posted in Uncategorized
5 Comments
Craft beer: Is this market “saturated”?
It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading
Posted in Uncategorized
Tagged Brand, brand equity, Branding, brands, Fads, Integrated Marketing, market saturation, market share, marketing trends, new concept, Product Life Cycle, strategy
6 Comments
Whose Trendy?
Hello Trojans, I have learned many lessons critical to marketing success while in the MCM program. The research I have done in this program has proven organizations who either create or are closely connected to the latest trends tend to … Continue reading
Posted in Uncategorized
2 Comments
“Are you one dimensional?”
“Integrated marketing communication is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication”(Persuit, McDowell Marinchak, Ebrary, 2016, p 1). As an undergrad in PR we learned to … Continue reading
Posted in Uncategorized
4 Comments
Where have the brand logos gone?
Millennials are disrupting the way consumer shop. Retailing 101 shows that brand logos are an effective way to integrate marketing communication while advertising the brand. Retailers such as Ralph Lauren and Abercrombie and Fitch have built an … Continue reading
Posted in Uncategorized
13 Comments
Emotions: They Made Me Do It….
Being that I am turning 30 at the stroke of midnight, the following statistic struck a cord: “By age 30 you have seen close to two million commercials” (ISPO News, n.d.). Can you remember the last commercial you have seen? … Continue reading
Posted in Uncategorized
9 Comments
Bloggers are Shaking Up the Beauty Industry
(http://www.makeupandbeautyblog.com/wp-content/uploads/2016/01/interns.jpg) Beauty lovers, this one’s for you! Remember the excitement you used to feel when the newest issue of your go-to fashion publication would hit the stands or your mailbox and you’d flip straight to the beauty section to see … Continue reading
Posted in Uncategorized
8 Comments