Category Archives: Uncategorized

New, Existing, or Modified Marketing Approaches for Social Media?

In an article that I recent came across, the author made some good points on how some of the more traditional marketing concepts no longer apply in today’s world.  While the article did not go too in depth into specific … Continue reading

Posted in Uncategorized | 2 Comments

Public Messaging: From service to stardom.

Captain Clay Higgins calls himself a patriotic American. Others refer to him as America’s toughest cop or even “The John Wayne of Cajun Country”. He’s most known for his viral Crime Stoppers videos where he speaks directly to the criminals in … Continue reading

Posted in Uncategorized | 3 Comments

The power of positivity: The missing puzzle piece to a successful personal brand

We all know brands are powerful.  They’re a big business that deliver a promise to the world and help define our expectations. We often associate brands with a product and/or a service, but in reality, personal brands are equally as … Continue reading

Posted in Uncategorized | 2 Comments

Consumer Research: Big Data Mindset VS. Traditional Marketing Mindset

Revolutions are happening in many industries as the trend of Big Data prevails in recent years. To occupy an advantageous spot in the data era, companies are aggressively seeking for their conjunctions with the Big Data. More traditional mindsets and … Continue reading

Posted in Uncategorized | Comments Off on Consumer Research: Big Data Mindset VS. Traditional Marketing Mindset

Oh snap! Made you look.

I’m sure you all have noticed by now, but not only did the latest Snapchat update fix a few bugs and make the application run faster, there was also one major unannounced change: the font. Out with Helvetica and in … Continue reading

Posted in Uncategorized | 3 Comments

The Fast-Food Breakfast Battle

In the world of fast-food restaurants, there is currently an epic war being waged on the breakfast battlefield. Since the release of their breakfast menu in early 2014, Taco Bell has being going head-to-head with long-standing breakfast champion, McDonalds, for the … Continue reading

Posted in Uncategorized | 6 Comments

After Focusing on “Real Women,” Now “Real Men”? Dove’s “Men+Care” Campaign

In the Dove case study (Deighton, 2008), we learned why its “Campaign for Real Beauty” became arguably one of the most talked-about and successful integrated marketing campaigns in the last decade. Not only did it break new ground (such as … Continue reading

Posted in Uncategorized | Tagged , | 5 Comments

Damn Ad Agencies! Back at it Again…

Damn Ad Agencies! Back at it Again… In case you missed it, but let’s be honest, you didn’t. “Damn Daniel” was all over your social feeds because the video went viral.   https://youtu.be/a16Kgh7j8zk What started out as a 30 second … Continue reading

Posted in Uncategorized | 3 Comments

Nom, nom, yum, yum!

Nom – a livestreaming service was recently launched by YouTube cofounder Steve Chen. As Chen said in a press release, “Nom is a place for food lovers”, the site provides opportunities for both professional and amateur chefs to share their … Continue reading

Posted in Uncategorized | Comments Off on Nom, nom, yum, yum!

Your screen is making you less social

Digital media has transformed the way we view the world, literally. The average adult spends about 60 hours a week staring at a screen including televisions, computers, and mobile phones (Krishna, 2015). From the way we shop to the way … Continue reading

Posted in Uncategorized | 3 Comments