Category Archives: Uncategorized

In 2015, people spent about 30 million hours— equivalent to 3500 years in watching the top 120 most popular YouTube commercials. The rankings are based on the statistics of YouTube. Since 2011, YouTube started to release the rankings of the … Continue reading →

Houston, he’s landed. Yesterday, Scott Kelly, the first American astronaut to spend almost an entire year in space, landed safely in Kazakhstan to cheers from his fellow earthlings (Farey-Jones, 2016). Kelly, who spent the last 340 days of his life in orbit … Continue reading →

Inspired by its number one customer request, Starbucks recently announced its new rewards program (Coming, 2016). Some customers took their ire to social media to vent their frustration, threatening to abandon their loyalty to Starbucks. After all, they have been devoted customers for many years, … Continue reading →

Last November Facebook launched a new initiative that lets businesses see how many Facebook users are in the vicinity of retail stores. Now, Facebook also lets businesses know the percentage of those passerby that may have seen the brand’s ad on … Continue reading →

“What do you call a woman who believes in her ability to make anything possible? Beautiful.” This line is part of Neutrogena’s new See What’s Possible campaign. https://www.youtube.com/watch?v=bsdxZOsqG6U This is similar to the Dove Real Beauty campaign we studied this … Continue reading →

For as long as I can remember Black History Month was celebrated in the United States in an educational environment as well as by major consumer brands and media outlets on television and radio. During the late 90’s and early … Continue reading →

It’s that Friday night, you’re surrounded by textbooks and immersed in homework, maybe you have the T.V. on in the background, providing white noise are you chip away at your work. In the background you hear the commercial for pizza, … Continue reading →

Every night restaurants open their doors to hungry patrons who have chosen their establishment because it received an overall positive review on Yelp. To date, there are over 90 million Yelp reviews posted on the platform. Even in 2016, word … Continue reading →

We’ve all been there, scrolling on your Facebook newsfeed and your friend posts about losing a loved one.  Do you “like” it?  Or do you just leave it because you don’t actually “like” it since who actually likes it when … Continue reading →

For companies operating, multiple measurements for success exist. The most preferred bottom line measurement is whether the company made a profit thru the last quarter. One company that has consistently proven that it will create a profit is McDonald’s Corporation … Continue reading →