It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating the long time champ and took the spot as the new World Champion, something else captured our attention.
The Philadelphia Eagles surely impressed the world (read: USA) with their strategy and perseverance, but the real champion we need to be talking about is not a footballer, or the supermodel wife of the quarterback, no, it’s not JT or his mediocre tribute to the great late Prince either. Rather, can we talk about how Alexa stole the show?
Yes, it is true that many have raved about how funny this star-studded Alexa commercial is, especially in comparison to some insensitive and straight up ridiculous ones (you know who). But sure it would be great to have Gordon Ramsey tell us his recipe for the best grilled cheese ever, but do you know what this means?
The Amazon Echo, first released in 2014, sold more than 20 million units in 2016 combined with Google Home’s less impressive sale of 4.6 millions, that is about 25 million people who got themselves a voice assistant in their home and offices in one year. Not including the early adopters, we are likely looking at the continue in increase of sales since the commercial aired in early February. If you have been doing mental math, the number of active voice assistants has the potential to reach over 120 millions of people directly in their homes and offices. That is some powerful influence!
Alexa, at 3 years old, is a technology that introduced a new canvas for marketers. Many big brands have tapped into the utility-focused tech and moved in with Alexa into kitchens and living rooms. As Amazon and Google continue to develop their voice assistant’s skillset in anticipating the needs of their millions of consumers, what is your brand doing in hopping on this newest platform of voice marketing?
so, is it time we ask Alexa how we can get on her best side?
Related reading:
JPMorgan Chase Appoints Voice Agency of Record
Meet the Voice Marketer Who Will Tell the Story of Marketing’s Next Chapter
Hey, Alexa What’s the Best Voice Strategy for Brands?
4 Responses to Hey, Alexa: Is it time for Voice Marketing?