Monthly Archives: April 2011

The labeling of different life cycles, started most notably with the teenager in the 1950’s. During this time period, various products including music, film, etc. where targeted towards the young adult demographic. Rising recently in the 2000’s was a further … Continue reading →

Group buying officially introduced to people’s daily life by the legend of group buying business-Groupon. Groupon started its business at October 2008 and extended to be the giant business with international business operation. It is preparing for a $25 billion … Continue reading →

Last week, we talked about advertising ethics and how Sony was stupidly enough to come up with the racially controversy print ad for its black and white PSP. I found it very interesting to see how the opinion has changed … Continue reading →

Mobile ads are fast becoming the next big thing in social media marketing with Google and Apple claiming its share of the pie with Apple’s iAd and Google’s AdMob.  Moving one step up, and to leverage off the boom of … Continue reading →

There are many ways of describing marketing. Some would describe it as selling a product. Some might describe it as all that fuels your revenue. But I would describe it as more than that. For me marketing is about selling … Continue reading →

Over the decades marketing has become more and more targeted with new and innovative ways to determine consumer engagement with advertisements.  The EmBand and the EmBand 24 are no exceptions.  These tools were released just a month ago by the … Continue reading →

“We’re the community for social media leaders at the world’s greatest brands.” ~ SocialMedia.org ~ Continuing on the topic of new up-and-coming social media communication, I highly suggest checking out SocialMedia.org.  This is a website that I discovered several weeks … Continue reading →

Facebook advertising has long had a reputation of being some of the most affordable advertising on the web, but a recent study by Efficient Frontier, a digital marketing firm, may indicate that this is changing.  According to the report Facebook … Continue reading →

Since Google released Google Places app for iPhone early in this year, location based services (LBS) becomes one of the most talked topic in the mobile marketing field. Those mobile apps can offer people navigation (e.g. Lonely Planet apps), allow … Continue reading →