Monthly Archives: April 2011

Mobile App May Be a History; Mobile Internet Is the Future

The growth in Web-enabled mobile phone usage is revolutionizing the way we use the Internet. The reason of dramatically increasing mobile internet usage can be attributed to the prevailing of  iPhone and Android devices in the consumer market and the BlackBerry in the enterprise space. According … Continue reading

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One World Connected?

I travelled to South East Asia over my spring break, and one thing that I soon became aware of in the region was that Facebook was inaccessible! Image my horror! Well that was the case in Vietnam at least, where the … Continue reading

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Targeting Hispanics

It’s taken a while for many to realize but it seems that the word is out: the U.S. Hispanic population cannot be ignored. According the U.S. Census Bureau, in 2010, there were an estimated 50.3 million Hispanics in the United … Continue reading

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America’s Most And Least Reputable Big Companies

This was a great article and study published by Forbes on April 5, 2011, that I wanted to share here on the blog.  Their study focused on America’s most and least reputable big companies and was compiled in the first … Continue reading

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April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?

Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading

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What is a gimmick?

With global markets being saturated with a variety of different companies producing the same products, companies are finding solutions to make themselves stand out, with extra features, creative marketing strategies, and funky designs.  Are they just gimmicks, or are these … Continue reading

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Micro-Marketing

It’s no secret that when the iTunes store sells you songs at 0.99$ /song, the Music companies in fact make more profit per song than on sales of entire CDs. The way this model works is focusing on volume capitalizing … Continue reading

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