-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Monthly Archives: October 2014
Never Stop Exploring
Not that traditional advertising is not important or does not exist anymore, what advertisers and marketers need to do is far more complex and complicated than what it was before in order to really cut through the marketing clutter that … Continue reading
Posted in Uncategorized
4 Comments
Did that make you cry?
Offensive imagery for brands have been pervasive in American history and many of these brands are propagated by derogatory stereotypes (Bhasin, 2011). For instance, Aunt Jemima, a brand that still exists today, but has been dramatically altered since its first … Continue reading
Solve your own crisis!
Get out in front of crisis! Anyone who argues with this notion in today’s world probably lives under rock and doesn’t pay attention to social media. I actually study sports and I treat as an academic discipline, that’s probably why … Continue reading
Posted in Uncategorized
7 Comments
Evian: Real Time Marketing Empowered by Social Media
It’s gonna be really hot out there in summer. And Evian is trying to help! With the new real time marketing campaign on handing out free bottles of water, Evian has successfully built a brand buzz via social media channel. And … Continue reading
Posted in Uncategorized
5 Comments
Is it time to bury the Press Release?
It wasn’t too long ago that the press release was the ultimate news source for media. Pushed to various news outlets, this well written and summarizing piece was, after all, “for immediate use” and welcomed as a fresh source of … Continue reading
Posted in Uncategorized
14 Comments
Sex, sweat, and beer
That seems to be the stuff that sells, well, stuff. Or, at least those seem to be the most successful and I must admit, entertaining, ads out there. However, these products seem to be targeted primarily towards men. So, what … Continue reading
Commercial songs are not necessary to appear merely in commercials
Have you ever searched a song stuck in your head forever? Commercial song is not a new idea in the advertising field; a nice commercial song can always trigger the interests of the audience. Many people cannot figure out what the song … Continue reading
Posted in Uncategorized
3 Comments
Take kids out to the ballgame…
Or they will be destined to watch a Viagra advertisement on TV every time the Kansas City Royals decide to make the call to their bullpen. For non-baseball enthusiasts, you may not have heard about Pfizer’s incessant media buys during the … Continue reading
Posted in Uncategorized
4 Comments
Winning over Consumers
JetBlue Airlines routinely offers competitive prices to consumers with the highest quality in service. Due to the treatment of consumers JetBlue airlines has expanded direct flights from San Francisco to Las Vegas. This change comes in direct competition with other … Continue reading
Posted in Uncategorized
2 Comments
The “Name Names” Phenomenon in Recent Commercials
I watch a lot of TV series online. Correspondingly, I have to watch the commercials from the broadcasters’ sponsors before the episode starts. Then recently, I observed an interesting phenomenon that companies begin to call their rivals’ names directly in … Continue reading
Posted in Uncategorized
3 Comments