First with MySpace then later with Facebook and the social media storm that followed, I was drawn to this new place, a cross section of synchronous and asynchronous communication. A unique place for social, cultural, and digital interactions that merged … Continue reading
Using a consumers input to assess a brand’s reputation is nothing new. Public Relations professionals have been doing this for decades, however, the internet has transitioned this type of brand assessment into a from of business intelligence. An average consumer … Continue reading
How do you engage the young American voter to vote? Since 1990, Rock the Vote, a non partisan, non-profit organization, has been engaging the young American voter understand the power of their vote. Through the use of social media, new … Continue reading
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In present globalized world the notion of partnership and its advantages seem no more surprising. In fact, partnership on all levels, including public and private has always been part of our history. Governments establish partnerships and change their respective legislations … Continue reading
Fancy yourself a basketball fan? Well, the NBA certainly does as the multibillion dollar company recently signed a lucrative media deal that increases its budget for marketing to target casual fans. The new campaign, which made its debut on October … Continue reading
Red Bull would send you either a $10 check or $15 worth of its products if you purchased one can of Red Bull energy drink in the past twelve years. No proof of purchase necessary. A few plaintiffs in New … Continue reading
Ads for Dads On the YouTube Ads Leaderboard for June 2014 both Dove and Johnson & Johnson had advertisements that made the list. The ads talked about the importance of dads and used story to connect emotionally with their audience. … Continue reading
I have a secret. Sometimes I take a spoon, dip it into a jar of peanut butter and eat it. That peanut butter spoon makes me so happy. It’s sweet. It’s salty. It’s just plain yummy. And peanut butter is … Continue reading
Friends, I fear death. I’m not going to dance around it, ok? If I was given the choice between dying at some point and living forever, I’d most likely choose the latter. Granted, most of that choice is motivated by … Continue reading
On February 5, 2014, CVS, the second largest drugstore chain, announced that it will discontinue selling tobacco products by October 1, 2014. This involved slowly removing cigarettes, cigars, and chew throughout this time frame. The projected loss of sales totals … Continue reading