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Monthly Archives: November 2014
Oh boy – A world run by Millenials.
We are entering a new era as more and more Generation Y’ers (a.k.a. millennials) start to take over the workforce. A report by Miller, Hodge, Brandt and Schneider (2013) estimates that in 2014, 36% of the workforce is run by … Continue reading
Posted in Uncategorized
3 Comments
The Voice – social media genius
I’ve been pondering and pondering on a topic or example of great social media use. It didn’t quite hit me until tonight watching The Voice which is a music/singing competition on NBC famous for its blind auditions, spinning red chairs, … Continue reading
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Is Content Really King?
Search Engine Optimization (SEO) is something many businesses spend a lot of money and time on. After all, ranking high on sites like Google and Yahoo can lead to a huge boost in revenue. There was a time when things … Continue reading
Posted in Uncategorized
5 Comments
What never fails to liven up the party? Cards Against Humanity.
Have you heard of Cards Against Humanity? It’s much like Apples to Apples, but where the object of the game is to come up with the funniest most horrible phrase possible by filling in the blank or answering a random question. … Continue reading
Posted in Uncategorized
Tagged Alternate Reality Games, Holiday marketing, Integrated Marketing, Social Media
2 Comments
Cultivate thought with Chipotle
When reading the chapter Execution is the X factor from Brand Media Strategy, I come up with some interesting campaigns which impressed me with different consumer experience. The “Cultivating Thought” campaign of Chipotle has become one of my favorite marketing campaigns in … Continue reading
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6 Comments
The Copycat…
In February this year, to introduce a new line of shampoo a Swedish pharmacy installed digital billboards in the subway. These billboards were very different from most, as it was equipped with ultrasonic sensors that detect oncoming trains. As a … Continue reading
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11 Comments
Christmas is Coming…
Now this semester has only three weeks to go. I believe everyone has already started their stressful and sweet Christmas gifts shopping . John Lewis is a chain of upscale department stores operating throughout Great Britain. The John Lewis Christmas … Continue reading
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8 Comments
Parody in advertising
Today I am going to write about the phenomenon of the parody in advertising. No news that parodies have become an almost indispensable part of the mainstream advertising. YouTubers and bloggers all around the world are united in creating and … Continue reading
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6 Comments
Smartphones and Privacy: A View of Evolving Culture
There’s no question that smartphones have become an intimate part of our daily lives but I noticed that lately they’ve been getting a bad wrap as a possible danger to the privacy and security of others. For instance, the Huffington … Continue reading
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6 Comments
Online vs. TV Advertising: Battle for Dollars, Eyeballs, Brand Recall
In years past, television advertising was an essential part of the media mix for any brand seeking build awareness and increase market share. As a marketer with a specialty in online strategies, I have been instrumental in shifting a large … Continue reading
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4 Comments