Monthly Archives: June 2015

Empowerment: Can positive marketing messages truly redefine consumer attitudes and behavior?

As discussed earlier in the semester, companies such as Dove are solidifying their place in the market by implementing strategies that engage and empower consumers. Another organization that is employing the same tactics is Cheerios. Canada’s Multi-Grain Cheerios has recently … Continue reading

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Sharpshooter Steph Curry is just getting started: A $1 billion brand promise

It’s no coincidence that on the eve of the NBA championship finals that Under Armour hitches itself to the recently announced most valuable player in the league and now NBA champion: Stephen Curry. The two-time NBA All-Star is a sharpshooter … Continue reading

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Is marketing all-inclusive?

Is being plus size not worth creating an advertisements for? Calvin Klein and Michael Kors do both design houses have fabulous plus size lines but there are no campaigns out there for them. The Webster dictionary definition of marketing is: “the … Continue reading

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How a Horrible Post Can Turn Into Great Publicity

With the current media storm still surrounding Caitlyn Jenner and her journey, it is amazing to see so much support for her transition in the media. Although some media has been negative, an overwhelming amount has been positive, which is … Continue reading

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Baby Boomers Vs. Millennials: May the Best Generation Win

We all like an underdog. Psychology studies prove that rooting for the team, or person, that beats the odds is more appealing than the obvious winner (Heflick, 2010). Don’t believe me? Allow me humor you with one name, Rudy. Now … Continue reading

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Exaggeration in Advertising: Ethical Grey or Common Practice?

“Actual facts go incomparably farther than superlative exaggeration towards convincing anyone of the truthfulness of a proposition.”  Daniel Starch (qtd. by Armstrong, 2010, p.146)   Once in a while each of us bumps into ads which overstate the product’s qualities or … Continue reading

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My So Called “Tech” Life: Does Technology = Happiness for Women?

by Anastasia Lemle-Goodwin As an…ahem…middle-aged woman who was born as an, on-the-cusp, Gen-X / Gen-Y’er, I was brought up in the time before the INTERNET. Yes…..there was life before the World Wide Web and all these fancy gadgets like the … Continue reading

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Twitter on the Hunt for New CEO

Though Twitter is still apart of the holy trinity of social media (Facebook, Twitter, and Instagram), it has lost steam over the past couple of years. A lot of criticism via Wall Street has been directed toward CEO, Dick Costolo … Continue reading

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Stop the Presses….Millennials are going traditional!

As we all know, integrated marketing communications is such an essential factor when it comes to advertising a particular product or service to a company’s key target audience or demographic. Having a clearly integrated message that can be delivered successfully … Continue reading

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LA Clippers & Sterling Scandal: Top 3 Takeaways

In April 2014, amidst the excitement of their playoff series against the Golden State Warriors, the Los Angeles Clippers brand was turned inside out. TMZ had released audio recordings of Donald Sterling (Clippers owner of 33 years) making very offensive, racial … Continue reading

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