Monthly Archives: June 2015

Hashtagging has been an integral component in social media communication and brand engagement over the years. They are used to convert a keyword or phrase into a link that readers click on to participate in a conversation. It’s a way … Continue reading →

Over the years, a lot of news has been circulating for Monsanto both negative and positive. As an example of negative press, on March 21, 2015, there was concern by the World Health Organization in regards to Monsanto’s use of … Continue reading →

The idea had been thoroughly vetted and researched. Two years of consumer analysis led Lululemon to an idea of how to engage the Buffalo, New York community with their brand (Christmann, 2014). Upon opening their Walden Galleria store, they unveiled … Continue reading →

Why has it taken large companies over 30 years to begin to reflect our society’s current state in their advertising campaigns? America is supposedly the melting pot of cultures, yet until the past two years, advertisements have failed to acknowledge how … Continue reading →

I love Pinterest. I am a fan of most social media such as Facebook, LinkedIn, Instagram, Snapchat…but Pinterest has become quickly a favorite of mine. I can make virtual boards of future dinners/desserts, outfit ideas, fitness routines, favorite celebrities…it’s amazing! … Continue reading →

When was the last time you went down a slide or took a ride on a swing? Games of pirates, fairies, space wars, mystery seekers and princesses fill the playground daily. Can you feel it? Do you remember when you … Continue reading →

On Monday, June 1st, Caitlyn Jenner made her very public debut to the world on the cover of Vanity Fair Magazine. In addition to the magazine cover, Ms. Jenner also joined Instagram and Twitter where she quickly surpassed a record … Continue reading →

Law Enforcement and Social Media Historically, law enforcement agencies are frowned from discussing on-going investigations or seek public assistance due to the confidential nature of the profession. One primary concern was not to disclose any discovery of the information as … Continue reading →

Emojis. The icons that express when we’re happy… when we’re sad… and when we don’t have time for someone’s…well… Emojis have become so ingrained in everyday conversation. So much so, that sometimes, it’s the only communication… Now I know what … Continue reading →