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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: November 2016
Facebook Vows to Kill Fake Stories– Are Media Brands In Trouble?
From what started as a means for college students to connect across campuses, Facebook has evolved into an international communication channel and for many, a news resource and a platform to freely speak their opinions. Makes sense doesn’t it? Let’s … Continue reading
Posted in Uncategorized
Tagged consumer engagement, Facebook, fake ads, hoax, social media marketing
4 Comments
Music in Political Campaigns
The use of music in political campaigns can be quite dicey. Much of the time you need persmission to use the music directly from the artist and it also should be relevant to your cause and your campaign. How can we … Continue reading
Posted in Uncategorized
5 Comments
Doing bloody too much? UFC marketing in New York
I’m not a big Ultimate Fighting Championship (UFC) fan. And for those of you unfamiliar with the name, UFC is the mixed martial arts sport that has seen big names and competitors in the octagon such as Anderson Silva and … Continue reading
Posted in Uncategorized
4 Comments
The Future of Snapchat
For marketers, Snapchat ranks near the top of the list of “hot new things.” The social media platform is hip amongst younger demographics, and brands are just beginning to find their footing with branded stories and filters. But will Snapchat continue … Continue reading
Posted in Uncategorized
3 Comments
How Facebook Changed the fabric of our society
For someone who is not a millennial, I can say I jumped on the social media bandwagon, pretty early. Before Facebook, I had a Myspace account, and at the time, it seemed like the ultimate way to be cool. … Continue reading
Posted in Uncategorized
2 Comments
Social Media’s Role in the 2016 U.S. Presidential Election
Let’s just face it. Whether you are a Democrat or a Republican, the November 8 presidential election in the United States yielded an astonishing victory for the billionaire businessman and celebrity who became a politician, Donald Trump. By Umaro Djau, … Continue reading
Christmas Ads Already?!?!?
It’s happened, Lord & Taylor kicked off the holiday season on Thursday with New York’s first Fifth Avenue department store window display. That makes it official, the festive season is upon us. Many of you may have already noticed that … Continue reading
Posted in Uncategorized
8 Comments
Hefty and Excedrin provide relief from political trash
When many Americans simply wanted a break from what has been described as one of America’s dirtiest elections (Barone, 2016), brands Hefty and Excedrin each found unique ways of cutting through the political clutter. In the weeks leading up to … Continue reading
Posted in Uncategorized
2 Comments
Is Anything Real Online?
Here we are, communicating with one another through a screen. Some of you are reading this on your smartphone, others on your tablet, and some of you are on a desktop or laptop computer. It’s a daily method of communication … Continue reading
Posted in Uncategorized
3 Comments
Facebook’s Advertising Tool … discriminating?
ProPublica, a New York-based investigative newsroom revealed Facebook’s advertising tool violates civil rights housing laws by allowing advertisers to cater to certain segments. To demonstrate Facebook’s tool violates Fair Housing Laws, ProPublica, a non-profit news team dedicated to consumer interests, … Continue reading
Posted in Uncategorized
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