The social climate of 2016 was a volcano slowing bubbling beneath the surface and now we are seeing its eruptions. Where does that leave advertisers? Do they offend some customers while embracing others, or do they continue to market smiling … Continue reading
Unless you live under a rock, I’m sure everyone heard about the solar eclipse that occurred yesterday, but how many of you noticed the “eclipse deals”. My coworker placed an UberEats order for a dozen of Krispy Kreme’s Eclipse donuts, a … Continue reading
In the words of the late great Ned Stark, “Winter is Coming”. Saturday, August 26th brings the possibility of delivering a spectacle in the fighting world not often seen. Two controversial figures, neither of which has any intention of losing … Continue reading
At some point in time, every generation is the thorn in the side of the older stuffier folks who preceded them: the “I had to walk ten miles to school each way with no shoes on, over sidewalks strewn with … Continue reading
We all read about it on one platform or another. We’ve witnessed it during the course of the current Administration and with celebrity endorsement contracts. I’m talking about advertising and coverage in the media. How ethical is it for a … Continue reading
Integrated marketing is a constant battle for finding ways to connect with audiences and learn how to connect and drive engagement and eventually sales. Connecting with family or emotions is often the touchstone brands use to build an association with … Continue reading
I am sorry to disappoint you if you thought this was going to be a blog about how you are becoming the next cover model for sports illustrated. Because it is not. It is actually about working in groups! YAY! … Continue reading
Fifteen years ago, nobody could have ever predicted that “Tweeting” would become a verb used by brands and politicians for that matter all over the world. Brands have found ways to create direct conversations with customers around the globe. Twitter … Continue reading
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You can’t get away from the sheer volume of articles on LinkedIn, popular media sites, and even here on ‘Buy the Way’ about how to reach the millennial market; and now a sub-segment called Xennials that claim to own a … Continue reading
Have you ever been set up on a blind date? Perhaps your mother’s new tennis partner has a son/daughter who she feels would be “just perfect for you”? This is essentially a sales environment… and the same apprehension, intrigue, desire … Continue reading