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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: September 2020
COVID Crisis of Marketing Communications
2020, a series that everyone wants to escape. Students feel less connected now than ever. Our world is at unease with social injustices. The Covid-19 pandemic seems to have no solution. College graduations are postponed. America is in an economic … Continue reading
Posted in Uncategorized
5 Comments
Authenticity and the Influencer: The Ultimate Paradox
You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading
The Secrecy Behind Carbon Neutral Companies
Carbon Neutral. What is it, where did it come from, and what does it really mean for the future? Companies across the United States are starting to pledge their loyalty to environmental environmental issues. Most companies claim their supply chain, … Continue reading
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2 Comments
Is it Ethical for Social Media Companies to Allow Political Advertisements?
As much as I like to avoid discussing anything political, especially during peak campaign times, I found the intricacies of how these campaigns are crafted to be relevant to much of what we are learning in class. In a recent … Continue reading
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5 Comments
How Can the Film Industry Survive the Pandemic?
Since its onset, the Coronavirus pandemic has affected almost every business industry and has undoubtedly ravaged Hollywood, forcing it into a freefall. The film industry is known for its gig economy that hires freelancers of various backgrounds and expertise. As … Continue reading
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4 Comments
After Over a Century, Smuckers Parent Company is Rebranding; But How Important is it?
When well-known brands decide to undergo any sort of rebranding exercise, from new formulations to new logos and taglines, the press and the public tend to have newsworthy opinions. Whether the conversation is erupting with praise in agreement or latent … Continue reading
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2 Comments
Personal branding: Honest or aspirational?
My friend lost his job. He had a family including an eight-year-old daughter with cancer so he needed income. He did the noble thing: started reaching out to his network, updated his resume, searched for job requisitions, tailored his application … Continue reading
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4 Comments
Marketing During A Worldwide Pandemic Isn’t Easy, But Here’s Who Nailed It
To say the least, COVID-19 has created chaos amongst many organizations across the globe. While many small businesses have become a victim of this worldwide pandemic, other businesses have managed to thrive. For companies like Amazon, Instacart, Peleton, Zoom, and … Continue reading
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5 Comments
Rebranding America: Dissent, reform and the power of RBG’s image
No words are needed to convey the powerful icon, legacy and reform Ruth Bader Ginsburg left behind with us last week. After a tenure of 27 years on the supreme court, we have her to thank for advancing women’s rights … Continue reading
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7 Comments
IEP K-12 Shot Down by COVID-19
It is 7:55 a.m. on a Monday, and not a cloud is on the horizon; it is another beautiful sunny California day. As Tony prepares for his first-period English class, he decides to play a quick game of Battlefront on … Continue reading
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1 Comment