Category Archives: Uncategorized

When well-known brands decide to undergo any sort of rebranding exercise, from new formulations to new logos and taglines, the press and the public tend to have newsworthy opinions. Whether the conversation is erupting with praise in agreement or latent … Continue reading →

My friend lost his job. He had a family including an eight-year-old daughter with cancer so he needed income. He did the noble thing: started reaching out to his network, updated his resume, searched for job requisitions, tailored his application … Continue reading →

To say the least, COVID-19 has created chaos amongst many organizations across the globe. While many small businesses have become a victim of this worldwide pandemic, other businesses have managed to thrive. For companies like Amazon, Instacart, Peleton, Zoom, and … Continue reading →

No words are needed to convey the powerful icon, legacy and reform Ruth Bader Ginsburg left behind with us last week. After a tenure of 27 years on the supreme court, we have her to thank for advancing women’s rights … Continue reading →

It is 7:55 a.m. on a Monday, and not a cloud is on the horizon; it is another beautiful sunny California day.  As Tony prepares for his first-period English class, he decides to play a quick game of Battlefront on … Continue reading →

This land is your land. This land is my land. From the American dream, to the endless nightmares. This land wasn’t made for you and me. For Dreamers under the Trump administration, 2020 has been one long nightmare after another– … Continue reading →

“Not another celebrity makeup brand,” echoed the beauty content creators and consumers of

The long-awaited new Disney live-action remake of Mulan has flopped in the Chinese market, partially due to its murky political association with local government departments carrying out genocides in Xinjiang. However, in terms of marketing communication in general, I think … Continue reading →

Should clothing brands have the obligation to take into consideration the environmental impact of fabric waste? Sustainable design creates limitations in the design realm, which creates a better avenue for creative development. When you create limitations in design, it challenges … Continue reading →