Category Archives: Uncategorized

How many times have you gone to a movie based on the trailer only to find that the movie’s trailer was misleading and didn’t tell the real story? I know I’ve sat in the theater excited to watch a film … Continue reading →

“Marketing is a contest to get people’s attention” – Seth Godin As a consumer and a passionate marketer this quote resonated with me. I wanted to learn more about what causes consumers to stop in their tracks and pay attention … Continue reading →

I couldn’t recall when and where I saw the first series of the “Helpful Honda Guy” commercial, but it immediately left a positive impression in my mind. “Integration” is the first word that comes up to me when thinking of … Continue reading →

The winner is….. Yes, you may have guessed it already; it is Google. Google Apps have already become the preferred choice over Microsoft for small businesses and is in a heated race to win over companies with over 1,000 employees (Eyal, … Continue reading →

This year’s election cycle was touted to be one of the most critical in history due to the high possibility that the Republicans could gain control of the Senate and retain control of the House. Some races were too close … Continue reading →

Ogilvy, an international advertising firm based in Manhattan and founded nearly 60 years ago, has created a new type of advertisement: a short, 15-second clip that encompasses the entirety of a novel, specifically by Ernest Hemingway. The company created a … Continue reading →

Every year, companies such as Target, Macy’s, Best Buy and others launched their marketing commercials for the Holiday season.  Target was one of the first shopping retailers to broadcast their 2014 Holiday season commercial a few days ago. Target, known … Continue reading →

This last Thanksgiving I was in Las Vegas… with my kids. Normally, I would not have brought the kids to Vegas and to all its decadence, but we were there for a family reunion and our kids were exposed to … Continue reading →

With technology advancing so quickly, is it not surprising that we really can believe almost anything these days? Case in point: I was perusing YouTube videos and came upon a video about a new concept car that was hovering around … Continue reading →

Situation: There is a virus that is deadly to 60% – 90% of the people infected with it. It spreads quickly and becomes transmittable before there are serious signs of infection. The virus is spread through bodily fluids which means … Continue reading →