Category Archives: Uncategorized

Catch Us If You Can: Brands Shift Their Marketing Tactics for Gen Z

Posted on May 26, 2015 by Hector

Just when marketers thought they had a grasp on how Millennials talk, shop, and what their social habits are (Instagram/Snpachat/Periscope), Generation Z has officially arrived (defined as born during the mid to late 1990s-present) and they are making the job … Continue reading →

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New Marketing Strategy for an Underdog Industry

Posted on May 25, 2015 by Jennifer

https://www.youtube.com/watch?v=HkZYbOH0ujw In many ways, the movie “It Follows” should have failed: It was an indie horror film made by an unknown director, released with a weak advertising budget to only 4 theaters its 1st week by Bob and Harvey Weinstein’s … Continue reading →

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Communicating to cancer: The delicacy of marketing to potential patients.

Posted on May 25, 2015 by Caliah

Advertising cancer treatment options is a necessary action as each year globally, about 14 million people learn they have cancer, and 8 million people die from the disease, according to research done by the Center for Disease Control and Prevention. … Continue reading →

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Google to Bring ‘Ted’ to Life! Well, Almost.

Posted on May 25, 2015 by Christin

Ted the talking teddy bear won the hearts of many in his 2012 release due to his foul mouth, Bostonian humor, believe that or not. Just when Ted fans thought they struck gold with ‘Ted 2’ set to release late … Continue reading →

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Cause Marketing Spotlight: “Creative For A Cause” Campaign by Fiverr

Posted on May 25, 2015 by Deborah

Fiverr, the world’s larget marketplace for creative and professional services, has teamed up with Ad Age, Creativity, Internet Week, and Code/Interactive (C/I) to host “Creative For A Cause,” an ad design contest to raise awareness about the need for diversity … Continue reading →

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Lead the progress or remain with local rules? What should marketing people do?

Posted on May 24, 2015 by Leyla

Taking the advantage of being international student with the experience in external relations function in the countries with very strict religious and local traditions I have decided to write about the issue which was intriguing me since the beginning of … Continue reading →

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All Eyes On The Kap

Posted on December 17, 2014 by Amira

Being the “126 Million Dollar” ticket isn’t always an easy thing to own. Players contracts are always glorified on sporting news websites and TV shows, highlighting the large dollar figure but rarely breaking down how the money is distributed. You … Continue reading →

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Cultivating Consumer Advocacy Through Employees

Posted on December 12, 2014 by Christina

An employee’s positive attitude and behavior are key in cultivating consumer advocacy. When employees of an organization conduct themselves in a positive manner, consumers are more receptive to becoming an advocate of that brand (Azzarello, Debruyne, & Mottura, 2012). A … Continue reading →

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Heartwarming Holiday Ad- UPS Delivers Wishes

Posted on December 9, 2014 by Kathleen

It’s that time of year….Holiday Ad Time. We are being bombarded with ads for great deals and things we need to give to each other to warm their heart. It’s really about STUFF instead of people.  I recently came across … Continue reading →

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Did you Forget Something?

Posted on December 8, 2014 by Gustavo

Corporate partnerships have been a mainstay of American business practices since J.P. Morgan and the Vanderbilt family helped lay the groundwork for what we now know as the Edison Electric Light Co. From entertainment empires like AEG (Anschutz Entertainment Group) … Continue reading →

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