Category Archives: Uncategorized

We’ve spent most of this course talking about massive corporations and their giant campaigns designed to take over the universe.  Outside of a couple of Commercial Kings episodes, though, there’s been very little discussion on the power of local advertising. … Continue reading →

In recent years, consumers have intensified the position of social media platforms in advertisement campaigns. As a result, Television networks have begun to ardently incorporate social media as a means to integrate consumers into the media mix. Think about the … Continue reading →

This is an real story of war. This is a sharing spirt of Christmas. On No.12, Sainsbury’s has launched it’s new advertisement for 2014 Christmas. Only in two weeks it has been viewed more than 12 million times on Youtube. … Continue reading →

So I finally find the occasion to take a break from my MCM studies. With the reoccurring thought of Dr. Weintraub’s mantra of “take care, work hard, have fun” fresh on my mind, I felt it was necessary to enjoy … Continue reading →

Hot off the press: The New York Times is reporting today that Budweiser is putting their famous clydesdales back in the stables – possibly for good! After years of dwindling sales – some of which can be attributed to cannibalism by its fewer-caloried … Continue reading →

Do people buy what you sell or do they buy why you sell it? When you consider purchasing a new computer what features do you seek? Reliability? Value for the money? Brand storytelling? What about when you seek out professional … Continue reading →

I remember when I first downloaded Instagram at the time of its launch back in 2010. I didn’t really understand it, none of my friends or family had it, and I didn’t treat it like a social media site.. All … Continue reading →

Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook, attempts a knockout. As for metaphorical imagery, jabs and right hooks effectively spin an instructive and interesting yarn. Vaynerchuk’s tutorial on how to conquer the digital marketplace is immediately relevant (at least … Continue reading →

In ABC’s new comedy “Black-ish” the lead character is an executive at a high-profile advertising agency.  In the pilot episode, he gets word that he is being promoted—he assumes he will be named the new SVP of the agency only to find … Continue reading →