Category Archives: Uncategorized

It’s gonna be really hot out there in summer. And Evian is trying to help! With the new real time marketing campaign on handing out free bottles of water, Evian has successfully built a brand buzz via social media channel.  And … Continue reading →

It wasn’t too long ago that the press release was the ultimate news source for media. Pushed to various news outlets, this well written and summarizing piece was, after all, “for immediate use” and welcomed as a fresh source of … Continue reading →

Have you ever searched a song stuck in your head forever? Commercial song is not a new idea in the advertising field; a nice commercial song can always trigger the interests of the audience. Many people cannot figure out what the song … Continue reading →

Or they will be destined to watch a Viagra advertisement on TV every time the Kansas City Royals decide to make the call to their bullpen. For non-baseball enthusiasts, you may not have heard about Pfizer’s incessant media buys during the … Continue reading →

JetBlue Airlines routinely offers competitive prices to consumers with the highest quality in service. Due to the treatment of consumers JetBlue airlines has expanded direct flights from San Francisco to Las Vegas. This change comes in direct competition with other … Continue reading →

I watch a lot of TV series online. Correspondingly, I have to watch the commercials from the broadcasters’ sponsors before the episode starts. Then recently, I observed an interesting phenomenon that companies begin to call their rivals’ names directly in … Continue reading →

First with MySpace then later with Facebook and the social media storm that followed, I was drawn to this new place, a cross section of synchronous and asynchronous communication. A unique place for social, cultural, and digital interactions that merged … Continue reading →

Using a consumers input to assess a brand’s reputation is nothing new. Public Relations professionals have been doing this for decades, however, the internet has transitioned this type of brand assessment into a from of business intelligence. An average consumer … Continue reading →

How do you engage the young American voter to vote? Since 1990, Rock the Vote, a  non partisan, non-profit organization, has been engaging the young American voter understand the power of their vote. Through the use of social media, new … Continue reading →