Category Archives: Uncategorized

Nowadays, social media marketing is a dominant strategy for many big brands. Many corporates try to engage with customers by using social media. The share ability, interactivity, and low cost are the benefits of using social media as the main marketing … Continue reading →

Unsure of what to write about, I asked my thirteen-year-old daughter’s advice for a writing prompt. She suggested I write about how advertising has changed since I was her age and then reminded me of how I’m always complaining about … Continue reading →

Addition by subtraction. Sounds nice right? The concept that you can actually gain more with having less than you had before. Usually this pertains to companies and employee attrition, turnover and how it coincides with team chemistry. It is especially … Continue reading →

Emotional branding has been a cornerstone of strategic marketing for over a century. Principal brands such as Coca-Cola, McDonalds and Disney have cornered the market for years with heartfelt campaigns designed to warm your heart and open your wallet, and … Continue reading →

The recent Dodge Ram “California Soul,” advertisement is an excellent example of how glamour can be used to sell even a rough-tough pick-up truck. A woman croons, “Like a sound you hear/That lingers in your ear/But you can’t forget from … Continue reading →

I often daydream about strangers (let me explain!).  Simply in my day-to-day during my commute, taking a stroll for a cup of coffee, or merely at my leisure wherever I may be, the curiosity of what contributes to type of … Continue reading →

Not that traditional advertising is not important or does not exist anymore, what advertisers and marketers need to do is far more complex and complicated than what it was before in order to really cut through the marketing clutter that … Continue reading →

Get out in front of crisis! Anyone who argues with this notion in today’s world probably lives under rock and doesn’t pay attention to social media. I actually study sports and I treat as an academic discipline, that’s probably why … Continue reading →