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In present globalized world the notion of partnership and its advantages seem no more surprising. In fact, partnership on all levels, including public and private has always been part of our history. Governments establish partnerships and change their respective legislations … Continue reading
Fancy yourself a basketball fan? Well, the NBA certainly does as the multibillion dollar company recently signed a lucrative media deal that increases its budget for marketing to target casual fans. The new campaign, which made its debut on October … Continue reading
Red Bull would send you either a $10 check or $15 worth of its products if you purchased one can of Red Bull energy drink in the past twelve years. No proof of purchase necessary. A few plaintiffs in New … Continue reading
Ads for Dads On the YouTube Ads Leaderboard for June 2014 both Dove and Johnson & Johnson had advertisements that made the list. The ads talked about the importance of dads and used story to connect emotionally with their audience. … Continue reading
I have a secret. Sometimes I take a spoon, dip it into a jar of peanut butter and eat it. That peanut butter spoon makes me so happy. It’s sweet. It’s salty. It’s just plain yummy. And peanut butter is … Continue reading
Friends, I fear death. I’m not going to dance around it, ok? If I was given the choice between dying at some point and living forever, I’d most likely choose the latter. Granted, most of that choice is motivated by … Continue reading
On February 5, 2014, CVS, the second largest drugstore chain, announced that it will discontinue selling tobacco products by October 1, 2014. This involved slowly removing cigarettes, cigars, and chew throughout this time frame. The projected loss of sales totals … Continue reading
As big data has become an important factor in marketing field, the marketing communication strategy should be both effective and efficient using big data. It means that only data-driven approach alone is not what makes marketing move. For effective and … Continue reading
I thought it might be fun to use an infographic to illustrate an important communication topic. The Persuasion Knowledge Model was the first theory of persuasion to account for the knowledge possessed by a message’s receiver in the outcome of the … Continue reading
At what point does “edgy” become offensive? Do social themes become diluted when they are integrated into promotional campaigns for commercial sales? Is poor taste relative to our cultural perspective or universal? And who gets to decide? As we’ve learned … Continue reading