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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
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- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Category Archives: Uncategorized
iTunes Festival: Apple’s Superfecta!
One of the best things happened this week – the first US iTunes Festival took place at SXSW in Austin, Texas! While I couldn’t be there and while it isn’t as great as the original, London-based iTunes which offers 30 … Continue reading
Posted in Uncategorized
2 Comments
Branding Strategy in a New Cultural Remix
March is not only the time to celebrate Women History Month, but also marks a major demographic milestone in California — Latinos are now the largest single racial group in the state, making up 39% of the state’s population (Lopez, … Continue reading
Posted in Uncategorized
1 Comment
Quicken Loans Masters the Shake ‘n’ Bake Move of this Year’s March Madness Tourney
While you may not have a shot at the billion dollar bracket, Quicken Loans is getting a steal You have probably have heard a little something about March Madness. With Selection Sunday in full swing, the countdown to the tipoff … Continue reading
Posted in Uncategorized
4 Comments
Lego: Back to the Bricks
I can remember going to my friend Fred’s house as a child and spending countless hours organizing, assembling, reorganizing and re-assembling our Legos. We would take breaks and watch TV, play on Fred’s Nintendo, or occasionally dip into the G.I. … Continue reading
Multi-Channel Attribution: Does Social Sell?
Multi-channel attribution (MCA) is used to help marketers better understand what tactic, program or tool can be attributed towards a sale. With so many different online marketing avenues (Facebook, Twitter, banner ads, etc), marketers are faced with the challenge of … Continue reading
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3 Comments
Scream it: Outdoor Still Works
In recent months, I have become very aware of outdoor ads. They are everywhere and it is pretty easy to tune them out. In Los Angeles, there are so many of them, it takes a really clever one to catch … Continue reading
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5 Comments
From Pin… To Purchase
Full disclosure: I wasn’t looking forward to writing this blog, actually I dreaded it. But once I got over it and put on my “big girl panties” I decided to just follow the example of the bloggers that I enjoy … Continue reading
Posted in Uncategorized
Tagged Integrated Marketing Communication, Pinterest, Social Media Mix
11 Comments
Why aren’t advertisers more forward-thinking?
For the most part, I watch the Super Bowl for the commercials. I do so because you’re always sure to see something that is cutting edge, controversial and emotional (and sometimes all of the above). This year was no exception … Continue reading
Posted in Uncategorized
8 Comments
Smooth move Samsung
I love the Oscars. I love Ellen DeGeneres. So I was in heaven Sunday night watching her host the Oscars on ABC. The glitz, the glamour, the tweeting! I couldn’t wait to log in to my Twitter account and help … Continue reading
Posted in Uncategorized
13 Comments
Modern marketing
I recently took The Modern Marketing© 10-question Quiz to assess what areas could use improvement at my work – a trade union of about 20,000 members. In terms of social media activity and media outreach, we scored fairly high; but … Continue reading
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